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    Interview
     | 
    JUN 25, 2018

    Buyers are intrigued by AI

    Don Vega
    Principal Media Trader
    Goodway Group
    Interview
     | 
    SEP 10, 2018

    But Keith Soljacich, vice president of experiential technology at global marketing and technology agency Digitas, is one of the many ad agency executives and tech providers who believes AR's big moment is finally here. Soljacich spoke with eMarketer's Caroline Cakebread about what a brand's presence could look like in an augmented world, and why it's imperative for brands to be proactive about AR.

    Keith Soljacich
    Vice President of Experiential Technology
    Digitas
    Interview
     | 
    SEP 18, 2017

    Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.

    Dustin Engel
    Head of Analytics and Data Activation
    PMG
    Interview
     | 
    SEP 12, 2018

    But some brands aren't even there yet

    Megan Harbold
    Vice President, Ecommerce
    The Mars Agency
    Interview
     | 
    SEP 6, 2018

    The task can overwhelm a brand's marketing department

    Melissa Burdick, Megan Harbold, Daniel Knijnik, Michael Lagoni
    President, Vice President, Ecommerce, CEO, CEO
    Pacvue, The Mars Agency, Quartile, Stackline
    Interview
     | 
    MAY 23, 2018

    How the client-agency dynamic is changing in 2018

    Mark Sneider
    Owner and President
    RSW/US
    Interview
     | 
    AUG 22, 2018

    How the industry can push connected TV advertising forward

    Pooja Midha
    President
    true[X]
    Interview
     | 
    SEP 7, 2018

    Advertisers are weary of higher bills with first-price bidding

    Adam Soroca
    Head of Global Buyer Team
    Rubicon Project
    Interview
     | 
    SEP 10, 2018

    To the customer, it's personal

    Liz Cole
    Vice President, Group Director of Social Strategy
    Digitas
    Interview
     | 
    OCT 9, 2018

    Email practices aren't evolving as fast as they should

    Forest Bronzan, Jason Conley, Kyle Henderick, Amy Kilpatrick, Matt McGowan, April Mullen, Allen Nance, Justin Orgel
    Executive Vice President of CRM, Email and Creative Services, Senior Director, Sales and Solution Consulting, Senior Director, Client Services, Director of Marketing Operations, President, Director of Consumer-First Marketing Adoption, CMO, Senior Director of Marketing Consulting
    Elite SEM, RRD, Yesmail Lifecycle Marketing, Mailchimp, Adestra, Selligent Marketing Cloud, Emarsys, Cheetah Digital
    Interview
     | 
    SEP 10, 2018

    Rich Communication Services (RCS) is almost here

    John Duffy
    Co-Founder, CEO
    3Cinteractive
    Interview
     | 
    AUG 31, 2018
    Ted Dhanik
    CEO, Co-Founder
    engage:BDR
    Interview
     | 
    AUG 30, 2018

    Publishers and advertisers both have to up their game

    Patrick Edlefsen
    Managing Director, D/A/CH
    Sizmek
    Interview
     | 
    MAY 31, 2018

    Following the Cambridge Analytica data revelations and Mark Zuckerberg's appearance on Capitol Hill, brand marketers are taking stock of their Facebook campaigns and social media marketing mix. eMarketer's Sean Creamer spoke with Angela Yang, director of connections at advertising agency T3, about marketers possibly altering their social budgets, and the lessons to be learned in the aftermath.

    Angela Yang
    Director, Connections
    T3
    Interview
     | 
    FEB 7, 2018

    No marketer will argue that attributing consumers’ exposures to marketing and advertising is unimportant, but many have realized it’s only one piece of a bigger puzzle. eMarketer’s Lauren Fisher spoke with Rolf Olsen, chief data officer at advertising agency Mindshare North America, about customer-centric approaches to attribution and how they’re benefiting businesses.

    Rolf Olsen
    Chief Data Officer
    Mindshare North America
    Interview
     | 
    AUG 9, 2018

    Do you still work with an ad agency to buy inventory? In some digital buys, we do rely on our agency partners. With endemic and direct buys that we are not able to self-service, we do work with an agency partner and leverage the buying power that they have.

    Ken Tran
    Director, Performance Media
    Ubisoft
    Interview
     | 
    APR 18, 2018

    Adam Kleinberg, CEO of ad agency Traction, spoke with eMarketer’s Ross Benes about how advertisers can overlook qualitative insights when they focus too much on data. How do you feel about advertisers increasingly focusing on big data? There are several problems with this notion that all decisions in marketing today should be informed and driven by data.

    Adam Kleinberg
    CEO
    Traction
    Interview
     | 
    MAY 30, 2018

    It’s an existential moment by the ad agencies and the ad buying platforms. There are so many ad tech players, and you hear this term "ad tech tax" on the part of the advertiser having to pay. Then the question becomes what can we do as an ad tech platform to sustain our future? In many instances, having a direct relationship to the publisher is the way to do that.

    Elgin Thompson
    Managing Director
    Digital Capital Advisors
    Interview
     | 
    APR 25, 2018

    Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, spoke with eMarketer’s Ross Benes about how the growth in automated advertising is leading companies to reorganize themselves. Do you think the programmatic silos are all coming down?

    Chris Wexler
    Executive Director, Media and Analytics
    Cramer-Krasselt
    Interview
     | 
    MAY 2, 2018

    Allen Stern, director of programmatic media at ad agency AKQA, spoke with eMarketer’s Ross Benes about why advertisers should investigate the quality of the data they obtain from vendors. When you’re selecting a data vendor, what do you look for? What we’ve tried to do as an agency is validate some of those data sources.

    Allen Stern
    Director of Programmatic Media
    AKQA
    Interview
     | 
    SEP 11, 2018

    Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences. The majority of marketers have been slow to jump into AR. Why do you think that is? We’ve been talking about the promise of AR for so long, and some marketers have been burned in the past.

    Ben Gaddis
    President
    T3
    Interview
     | 
    FEB 7, 2018

    Between your time as a consultant and working with ad agencies, you’ve been exposed to many brands’ attribution needs and challenges. What are you seeing now? Everybody’s moving down the road of attribution. However, brands are struggling with the disconnect between the tools they set up to do basic digital marketing attribution, and real business intelligence and sales impact.

    Rob Griffin
    Consultant
    -
    Interview
     | 
    DEC 13, 2018

    And a lot of our trading desk and digital ad agency clients are sourcing programmatic OOH from their mobile ad budgets. A lot of those mobile dollars are about reaching the right consumer at the right place and the right time. Mobile isn’t the only screen that can do that.

    Michael Provenzano
    CEO and Co-Founder
    Vistar Media
    Interview
     | 
    NOV 17, 2017

    Coates: Large players like law firms, banks and ad agencies come to us and say, “We want to get into this space because we see our competitors doing it in the US, and they’re starting to have measurable success.” “Businesses are duplicating the success of branded podcasts in the US, but putting Canadian touch to it.”

    Corey Coates
    Co-Founder and Chief Expectations Manager
    Podfly Productions
    Interview
     | 
    FEB 2, 2018

    Ad agencies becoming media-agnostic is a story we have heard for five years that is not really reality. Agencies have understandably combined organizational structures, but TV is still a silo, digital is still a silo, and there is very little true integration between the two at a tactical campaign level.

    Dave Morgan
    CEO
    Simulmedia