“There are possibilities in real-time audio and video, as well as store-and-forward technology and artificial intelligence (AI). These technologies have been on the rise in recent years,” Mukhopadhyay said.

KEY STAT: AI, the IoT, 5G and voice are among the most buzzed-about technologies today. As these converge, marketers worldwide see them playing a larger role in future campaigns, according to a December 2019 report from Warc. No. 1: AI Is Making the IoT Smarter.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

Epic teamed up with UMinnesota to develop an AI algorithm that identifies COVID-19​. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

To address these issues, AI and voice assistant providers are working closely with health-focused companies to leverage combined strengths.

For example, fast-fashion giant H&M uses sustainable materials and is implementing AI to forecast demand, so unsold clothes don’t go to waste. In the larger scope of fashion, newer brands like Allbirds and Everlane have built their image around sustainable clothing, which could help cast a positive light on the industry going forward.