Q&A with Milena Oliveira, CMO and Vice President of Transportation and Electronics Business Group at 3M. How does the modern 3M brand lean on its legacy? We have an umbrella corporate brand story that represents the total value of 3M: “3M Science. Applied to Life.” This captures who we are and what we can do in the markets we serve.

Notable Investors: McKesson Ventures, Social Capital, 3M New Ventures, Aptar Pharma. FDA clearance: In May, Propeller Health announced 501(k) clearance of its platform in conjunction with the Symbicort inhaler—adding on to the slew of FDA-clearances it’s received to pair its platform with various inhalers, including those manufactured from Boehringer Ingelheim, GlaxoSmithKline, Novartis, and Orion.

Prior to joining Bazaarvoice, Loran was a Bazaarvoice client twice, at 3M Company of Saint Paul, MN, where he was manager of strategy and global key accounts for the 3M Consumer Business Group eHub, and iMedia Brands, where he was director of customer marketing and retail science.

For example, ArcTouch worked with 3M to develop iOS and Android apps for its Filtrete brand of smart air filters. The IoT filters work via a built-in Bluetooth low-energy (BLE) powered sensor that monitors air flow and usage, then communicates with the app to remind homeowners to change the filter.

Hundreds of brands with millions of products use Salsify, including Coca Cola, 3M, L’Oreal, Lego, and GSK. Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live’s Tech Talk Tuesday and Analyst webinar programs, and is a frequent guest on eMarketer’s Behind the Numbers podcast series.