In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.

As discussed in our recent report, "Ten Key Digital Trends for 2020: What Marketers Need to Know in the Year Ahead," brands now find it increasingly difficult to avoid Amazon as both a competitor and a selling partner.

Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.

Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.

In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.

In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.

It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.

People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad spending and key happenings across marketing channels.

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.