Our two-part attribution series focuses on holistic attribution. It explores best practices for implementing attribution at the organizational level and balancing channel- and company-level KPIs.

This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.

Putting together the automation requirements for programmatic TV.

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.

US native ad spending continues to grow robustly, reaching nearly $44 billion this year. By the end of 2020, almost two-thirds of US display spending will be on native units.

Esports has evolved into a huge, global business with attractive marketing opportunities for brands looking to connect with young, digitally savvy and engaged fans.

Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.

Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.

5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on key performance indicators (KPIs). It is difficult to achieve, but companies can make the move, so long as they follow necessary steps.

Three in four leading publishers have implemented ads.txt, one of the most important recent developments in programmatic ad fraud mitigation.

This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.

Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.

Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.

With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.

This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.

Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.