As COVID-19 has spread around the world, technology and big data are being used to track outbreaks and slow the virus’s spread. But these systems are also raising thorny privacy concerns.

The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.

This report examines our 2020 US time spent with media forecast, accounting for COVID-19 effects and more durable non-COVID trends.

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

Using location data has gotten harder over the past year. This report looks at how consumer privacy concerns are affecting the supply and quality of location data. It also looks at how marketers are responding.

This report will take a look at the key digital habits and personas across age groups in Canada.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.