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  • Report
     | 
    JUL 29, 2021

    The eMarketer definition for B2B display includes banner, rich media, custom content sponsorships, videos, webinars, all social media advertising, including LinkedIn and Facebook, connected TV (CTV), and audio. US B2Bs will spend $5.09 billion on display advertising in 2021, up 32.6% from 2020 when $3.84 billion was allocated to this format, according to our first-ever estimate for this breakout.

  • Report
     | 
    APR 22, 2020

    YouTube and Netflix saw similar splits between web and mobile traffic. As people remain secluded at home, they are relying more on their desktops or connected TV for digital video and some social media. Even so, some apps are growing quickly. The New York Times study found a 79% jump in traffic to Houseparty, 15.4% traffic increase to TikTok, and a 12.4% jump to Google Duo.

  • Article
     | 
    DEC 16, 2019

    Netflix, Amazon Prime Video, YouTube and Hulu remain the four dominant players. The survey was conducted among those who had used a streaming or downloading service to watch TV or movies in the week prior to being surveyed.

  • Report
     | 
    OCT 15, 2020

    While PCs and tablets seem to be losing favor, smart TVs too may be nearing their peak. Some 24.7% of respondents owned a smart TV in H1 2020. That said, web-enabled TVs were more popular among females than males, and ownership was especially high among internet users in high-income households (36.9%). Many other advanced devices are also struggling to win friends.

  • Report
     | 
    OCT 15, 2020

    The share of internet users who owned a smart TV climbed only marginally, from 43.3% in H1 2019 to 44.9% in H1 2020. However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    Of course, smart TVs aren’t a prerequisite for viewing digital TV content. Over 72% of internet users polled in H1 2020 had used a broadcaster’s catch-up or on-demand service in the prior month, and 61.9% had recorded TV shows to watch later. The share of internet users who accessed subscription video-on-demand (SVOD) services such as Netflix or WeTV was quite high, at 56.8%.

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex includes YouTube in its social media category, however, so any respondents who use YouTube count as social network users.). Beyond PCs and smartphones, many digital devices register only meager takeup. PC and smartphone ownership rates among internet users in Portugal are now among the highest in Western Europe.

  • Report
     | 
    OCT 15, 2020

    It’s also relevant that GlobalWebIndex includes YouTube in its list of social media platforms; that likely increases penetration and time spent with the medium. Traditional TV reached a greater proportion of Saudi Arabia’s internet users in H1 2020; some 88.6% of those surveyed had watched live TV in the prior month, spending 1:57 per day.

  • Report
     | 
    OCT 15, 2020

    Nonetheless, smart TV ownership was up, reaching 25.0% of internet users this year. That said, adults 35 and older were more likely to own a smart TV. A clear correlation with affluence persisted as well. Penetration among individuals in high-income households was 41.7%, almost three times the 14.4% recorded in low-income households. As in many other countries, traditional media is losing audiences.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, smart TVs have made inroads with internet users in Colombia: 57.0% of respondents owned one in H1 2020 compared with 55.8% last year. As in 2019, uptake was much lower in low-income households and suburban areas, but reached 72.6% of internet users in high-income households, up from 67.7% last year.

  • Report
     | 
    APR 25, 2022

    Bloomberg reported that YouTube, which hired its first podcast executive last fall, is offering to pay podcasters up to $300,000 to upload video podcasts to its platform. Video podcasts on YouTube receive twice the views that podcasts with static images do, according to a YouTube pitch deck obtained by Podnews. YouTube is considering creating a homepage for podcasts, per Podnews.

  • Report
     | 
    SEP 9, 2021

    Altogether, 34.1% of digital video viewers and 40.0% of CTV users will use Fire TV in 2021. More CTV users in the US will use Fire TV than either Apple TV (27.9 million users) or Google Chromecast (31.1 million users) this year. But there will still be more Roku users (109.7 million) and smart TV users (132.0 million) than Fire TV users.

  • Report
     | 
    OCT 15, 2020

    In terms of smart TV ownership, 60.8% of respondents in Brazil had a smart TV in H1 2020. Predictably, ownership correlated directly with higher income. Digital audio has gained momentum as well. In H1 2020, 82.5% of internet users had accessed music, podcasts, or other audio content online in the month before polling, compared with 75.6% in H1 2019.

  • Chart
     | 
    MAR 18, 2021
  • Report
     | 
    OCT 15, 2020

    Penetration of smart TVs and feature phones hardly shifted during the past year. In H1 2020, 31.1% of internet users had a smart TV, while 23.1% still owned a feature phone. That said, nearly 42% of respondents in more affluent homes possessed a smart TV. Meanwhile, many other digital devices have made little impact in Russia—possibly due to cost considerations.

  • Report
     | 
    APR 28, 2022

    Connected TV (CTV) is a unique, emerging ad medium that blends the best of both worlds and scales up to cast a wider net. “When brands can’t scale on Facebook, they go to linear TV and OTT,” said Sara Livingston, head of customer solutions at Rockerbox.

  • Report
     | 
    DEC 9, 2019

    Pressing their luck by going all-in on connected TV. (Tradeoff: For the biggest brands, there isn’t enough reach in connected TV to rely on it alone for top-of-funnel brand building, so it still needs to be supplemented with linear TV and other digital video buys.). Striking product placement deals with the likes of Netflix, Hulu and Amazon.

  • Report
     | 
    OCT 15, 2020

    As of H1 2020, 37.0% of Hong Kong respondents had invested in a smart TV; again, this value was lower than in H1 2019. Ownership remained much greater in the most affluent homes as well. There was little change in most patterns of device ownership and media consumption among Hong Kong’s internet users.

  • Report
     | 
    APR 29, 2021

    This was to account for nonmobile formats growing faster than anticipated, especially connected TV, which surged in 2020. The Pandemic Hit Traditional Ad Formats the Hardest. Before 2020, most traditional formats—including TV, radio, and print—were in decline. The 4.8% contraction in 2018 and 2.8% drop in 2019 were typical of traditional spending’s trajectory.

  • Report
     | 
    MAR 28, 2022

    This includes TV networks, social media platforms, retailers, connected TV (CTV) content aggregators, smart TV manufacturers, video and audio streaming services, game and mobile app developers, and news organizations. Marketers: Companies that buy programmatic ads fit this description.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also high by global standards, at 56.3%. But notable levels of takeup for connected TV and SVOD clearly reflect an urban skew in the survey population and relatively low representation of older respondents. In total, 94.1% of respondents said they had streamed video of some kind in the month prior to polling.

  • Report
     | 
    OCT 11, 2021

    YouTube Premium isn’t exclusively used for audio listening, but we included it in this forecast because most users who pay for YouTube use it to listen to music or podcasts at least once per month. Our YouTube Premium metric combines YouTube Premium and YouTube Music.

  • Report
     | 
    FEB 11, 2021

    Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space. The October 2020 DemandLab/Ascend2 research found 44% of marketing professionals worldwide said social media marketing was among the most difficult digital marketing channels to attribute sales revenues to.

  • Report
     | 
    FEB 24, 2021

    Political Ad Dollars Shift Toward Connected TV and OTT. There’s no doubt that CTV and OTT were the big trends for political advertising in 2020. “We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP).

  • Report
     | 
    MAR 18, 2021

    These expectations are spurring new strategies around 5G-enabled cloud computing that will make their content available across a larger variety of connected devices. 5G will also benefit social platforms, including Facebook, YouTube, and Instagram, which serve as centralized hubs for video-based news and entertainment.

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