Consumers will punish hypocrisy, too: On March 8, 2022, International Women’s Day, social media overflowed with grandiose statements from brands about the important contribution and history of women in their organizations and in society.

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

Looking at the history of running apparel, you notice that when women entered into sports in a meaningful way in the ’70s and ’80s, the clothing looked terrible. It was baggy and not designed for the sports that women were playing.

Soaring food prices are causing consumers to rethink their spending: Consumers are changing both where and how they shop for groceries, as well as what else they buy.

For example, data from the Center for Generational Kinetics found that a mere 11% of women and only 19% of men surveyed said they sought out advice from associates at banks or credit unions. They are a growing base of digital users. Our forecast shows that the number of Gen Z digital-banking users in the US will reach 45.4 million in 2025, up from just 22.7 million in 2020.

Retail sales in May show a weakening demand for goods: Rising prices and interest rates are starting to have an impact on consumers’ willingness to spend.

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

Low pay was cited as the top reason why Americans who quit their jobs in 2021 decided to leave, and the sentiment was especially felt by women. Banks could take advantage of this dissatisfaction and offer prospective employees higher pay while showcasing the exciting technology projects currently in the pipeline. Read Next. Sources. Bank Director. Bank of America. Capgemini. Chase. Citibank.