The same goes for December 2020 lawsuits aimed at Facebook by the Federal Trade Commission and most of the states’ attorneys general, which call for the company to divest itself of Instagram and WhatsApp. Still, if 2021 isn’t the year something drastic happens in the realm of antitrust, there will nevertheless be some significant movement.
“They'll give you a report that tells you what categories of apps you spend in, but they won't tell you what apps they monetized,” said Jesse Math, OTT lead at ad agency Tinuiti. Another way to access some Hulu and YouTube inventory is by working with publishers who have shows on those apps.
For example, Facebook Messenger and WhatsApp saw video calling double in Italy as it entered its nationwide lockdowns in March. Gaming. We forecast that mobile gaming will also gain minutes as a result of the pandemic. US adults will play mobile app games for 26 minutes on average, a 3-minute increase. By comparison, mobile gaming added 2 minutes in 2019.
The popularity of platforms like YouTube and WhatsApp, and the growth of Snapchat and Instagram, are also cramping Facebook’s expansion in Russia. Bearing this in mind, we have revised our estimates for Facebook usage downward to 6.6 million in 2019. We also expect that the number of Facebook users in Russia will begin to decline in 2020, falling 1.9% to 6.4 million.