Some retailers have begun to address this: Walmart, for instance, has added nearly 1,400 charging stations at its stores in 41 states. This is still a small number—Walmart had over 4,700 stores in January 2022—but it hints at the possibilities. EV Charging stations can lead to incremental visits.

Amazon, Walmart, and eBay again topped the list. According to Comscore, Amazon once again dominated online traffic rankings, with 223.5 million average monthly visitors for November and December, up 3% versus 2020 and 5% versus 2019. Walmart (139.5 million) and eBay (100.4 million) were the other two to top the 100 million mark. Ticketmaster and Macy’s were among the pandemic rebound stories.

Walmart and Instacart wield offline grocery data as a competitive advantage for CPG brand budgets. Walmart boasts the No. 1 brick-and-mortar business and the No. 2 ecommerce business in the US, which generate an unmatched trove of online and offline purchase data on a cross-category basis, with particular strength in grocery.

Dozens of other retail media networks have now entered the space, and Walmart and Instacart have emerged as ones to watch in 2022 as they vie for consumer packaged goods and other advertisers’ budgets. Both are expected to increase their share of retail media ad spend in the coming years.

And it scaled its online and in-person sales to 20,000+ retail locations via partnerships with CVS, Walgreens, Walmart, GNC, Bed Bath & Beyond, Amazon, and fashion retailers Revolve and Urban Outfitters. Hims & Hers has also been spending time to verticalize its business:. For example, it’s gradually shifting its pharmacy fulfillment services in-house, away from its Truepill-powered operations.

Amazon, Instacart, CVS, Walmart, Kroger, and Best Buy are just some of the many retailers with in-house ad networks. Between 2020 and 2021, the number of CPG brands working with retail media networks to gain access to first-party data nearly doubled from 33% to 62%, according to an October 2021 survey by Merkle.

Trendspotting: There’s been a cluster of corporate metaverse filings since Facebook’s rebrand to Meta, including companies like Walmart and Nike, according to CNBC. Still confused about what the metaverse is? Click here to read our primer. We saw this coming: CVS’ filing aligns with our prediction that a retail player would be the first large healthcare player to dip its toes into the metaverse.

Walmart is aggressively exploring livestreaming commerce, including a multiplatform holiday 2021 shopping event held simultaneously on Facebook, YouTube, Twitter, TikTok, Instagram, and Walmart.com. YouTube introduced YouTube.com/Shopping, a temporary hub for livestream shopping events. It also plans to build out video-on-demand and personalized shopping tools.

Walmart and Pinduoduo will likely add to this phenomenon in the coming years. Within the duopoly itself, Google’s more challenging year led to a share decline from 28.9% to 27.5%, although it remained well ahead of Facebook worldwide.

Those companies moving up the ranks this year include Snapchat, Roku, and Walmart. Pandora, Yelp, and IAC shifted down. Next year, we expect Hulu to pull ahead of Verizon Media Group to take the No. 5 spot, while Snapchat and Walmart will continue pulling ahead to tie for seventh place in 2023.

Walmart Health.

Included Health partners with employers like AmeriGas, Walmart, and Target to either provide their employees with telehealth or healthcare navigation services. Although Amazon hasn’t grown as rapidly in the employer space as its peers, there’s still a lot of expansion opportunities among US employers of all sizes interested in boosting telehealth access for employees.

For Walmart, deciding to embrace or ignore an issue involves centering “the promise to ‘help people save money and live better,’” said CMO William White. “We ask the question of whether this is the right thing to do for the customer, the right thing to do for our employees, and the right thing to do for the communities we serve.”.