Note: Our display estimates include both rich media and video. Logan’s display estimates include full-screen banner, native ads, overlay, postitial, standard ads, and sticker ads; its video figures encompass discovery, pre-roll, sticky theatre, vertical video, video expandable, video interstitial, and video menu.

Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

Publishers said they’re also exploring episodic video series or livestreaming video for Instagram or YouTube as part of their affiliate-driven omnichannel strategies. Though most were still in early stages of active discussion, development, or experimentation, they said video is an important growth focus.

Marketing worldwide spend will climb 7.2% to $1.376 trillion. More on this: Though all forms of advertising including traditional media are making gains, the comeback was driven primarily by increases in digital and alternative ad spending.

The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.

As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

Wally is an advocate for life insurance and a champion of data-driven marketing. He has been recognized for leading award-winning digital transformation efforts and cultivating long-term marketing technology and insurance tech partnerships.

In an October 2020 survey by social marketing platform Mavrck, 16.7% of US influencers said they planned to repurpose TikTok content for Reels. While that left 72.5% who said they planned to create original content in Reels (and 10.8% who said they wouldn’t use Reels at all), a quick scan of many Reels feeds will still reveal a ton of TikTok videos.