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  • Report
     | 
    OCT 15, 2019

    Digital audio consumption was also high in Mexico, at 87.6% of respondents in H1 2019. As with video, engagement with digital audio correlated broadly with age but was relatively constant across location and income levels. Social networking is a given for Mexico’s internet users, judging by the data.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Audio
     | 
    NOV 25, 2019

    eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss how teens are using the Internet. Where are they spending their time? And how is that time spent online affecting their well-being? Mark and Lucy then talk about what younger sports fans are craving and the demographic that feels ignored by beauty brands.

  • Report
     | 
    OCT 15, 2019

    More than half (52.7%) of internet users had listened to digital audio in the month prior to being polled in H1 2019, though there was a sharp divide among the age groups. While nearly 85% of 16- to 24-year-olds had listened to music or other audio content, that share plummeted to 27.2% in the 55-to-64 cohort.

  • Report
     | 
    OCT 15, 2019

    Nearly eight in 10 internet users in Ireland had listened to broadcast radio in H1 2019, with an average time spent of 1:12 per day. Penetration was highest—approaching 90%—among internet users in the top 25% of households, ranked by income. Older respondents were more likely to engage with print media.

  • Report
     | 
    OCT 15, 2019

    (It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.). Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

  • Report
     | 
    OCT 15, 2019

    Consumption of music and other audio content via digital platforms also correlated directly with age, ranging from 82.4% for 16- to 24-year-olds to less than 25% of those 55 to 64. (Note: Some 55.0% of the sample polled in Germany was female.

  • Report
     | 
    OCT 15, 2019

    About 57% of respondents in Romania accessed music or other audio content from digital sources in the month before polling in H1 2019; music streaming accounted for 1:10 daily. Younger internet users and those living in rural areas were more likely to consume digital audio.

  • Report
     | 
    OCT 15, 2019

    Consumption of digital audio and digital video was also much more common among younger respondents. Ownership of smart-home products followed a similar pattern. Nearly 12% of internet users ages 16 to 24 said they owned a smart-home device in H1 2019, compared with 6.9% of those ages 55 to 64.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off.

  • Report
     | 
    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

  • Report
     | 
    OCT 15, 2019

    It should be noted that GlobalWebIndex includes YouTube in its social media category, which tends to increase the figures for both engagement and time spent. Like video streaming, gaming took up about 1 hour per day for a typical Hong Kong internet user in H1 2019.

  • Report
     | 
    OCT 15, 2019

    The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.

  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2019

    Moreover, time spent with broadcast TV remained unchanged from the prior year, with a daily average of 2 hours, 18 minutes (2:18). Video streaming is well established in Italy, too, with penetration ranging from 92.4% among internet users ages 16 to 24, to 71.9% among the oldest polled (ages 55 to 64).

  • Report
     | 
    OCT 15, 2019

    When calculating the average time spent with social media, GlobalWebIndex found that internet users spent 3 hours, 39 minutes (3:39) per day with social in H1 2019. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage and time spent figures.). The majority of Colombia’s internet users still makes time for print media.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time internet users spent with desktops/laptops and tablets per day lagged time spent with mobile by 21 minutes. In 2019, the pattern was essentially the same, but both had risen to daily averages of 4:13 and 4:34, respectively. (Note: Of the internet users polled in Argentina in H1 2019, 80.6% lived in urban areas. In addition, 56.3% were ages 16 to 34.

  • Audio
     | 
    JUL 3, 2019

    eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.

  • Article
     | 
    JUN 4, 2019

    For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

  • Audio
     | 
    APR 21, 2020

    eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

  • Audio
     | 
    JUN 10, 2019

    eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?

  • Audio
     | 
    MAY 4, 2020

    eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss where Americans are spending their time with media amid the coronavirus. And will those media habits revert to their previous levels when the pandemic subsides? They then talk about how many people are comfortable with contact tracing, how long it will take for Americans to embrace certain activities again and new parental tools to monitor kids' online lives.

  • Audio
     | 
    MAY 8, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

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