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  • Report
     | 
    OCT 15, 2019

    The proliferation of time-shifted and digital viewing options has helped to drive uptake of video-on-demand (VOD) to 86.3% of internet users, GlobalWebIndex found. Respondents spent a daily average of 1:02 with online TV/streaming options.

  • Report
     | 
    MAY 20, 2020

    In fact, TV viewing surged during quarantines, as consumers committed to being housebound. We have adjusted our forecast for US adult time spent with TV to reflect this year’s increase due to the shelter-in-place orders that were enacted in March. Time spent per day will reach 229 mins, a 9.3% rise over 2019.

  • Report
     | 
    OCT 15, 2019

    Compared with many other nations, time spent with social media was also on the lower side, at 1:14 per day. Of the countries surveyed by GlobalWebIndex in H1 2019, only Japan recorded a shorter daily time spent with social (42 minutes). (Note: Fully 87.9% of respondents in South Korea in H1 2019 lived in urban areas—a slightly higher share than in H1 2018.

  • Report
     | 
    JUL 6, 2021

    Viewing all of a user’s other accounts in the app brings their entire financial picture into focus. None of the FIs in our study offer this account aggregation capability, and 24.2% of respondents said the feature is “extremely valuable.”. In-app cancellation of subscription services helps customers maintain control over ballooning expenses.

  • Report
     | 
    SEP 28, 2021

    And it’s not just Facebook and Instagram that are feeling the heat: An August report from App Annie shows that time spent on TikTok on Android devices in the US has been higher than on YouTube every month from August 2020 to June 2021. Product Updates. Here are the key product updates for TikTok in Q3 2021:. TikTok experiments with 5-minute videos.

  • Report
     | 
    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    SEP 19, 2019

    Digital video's share of time spent compared with traditional TV is higher in Canada than in any other country in our forecast this year. In addition to a high level of adoption of free video services like YouTube, subscriptions to over-the-top (OTT) services like Netflix are driving digital viewing to even greater levels.

  • Report
     | 
    AUG 3, 2020

    Increased viewing of subscription streaming services naturally reduces the amount of time available for watching ad-supported content. That’s scarcely a problem in the case if boomers, though, as their consumption of digital video comes atop an extraordinary amount of time spent with traditional TV.

  • Report
     | 
    OCT 15, 2019

    Linear TV consumption far surpasses online TV and video viewing. As smart TVs gradually catch on in Australia, alternatives to traditional TV viewing are finding significant audiences. However, penetration of broadcast TV was still higher than that of subscription video-on-demand (SVOD) services like Netflix, according to the survey.

  • Report
     | 
    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

  • Report
     | 
    SEP 11, 2019

    Originally launched as a messaging app, it now supports a range of activities from shopping to ride-hailing to video viewing. According to mobile data analytics firm Jiguang (Aurora Mobile), messaging apps like WeChat accounted for the most time spent per day on mobile apps in Q2 2019, at 30.6%.

  • Report
     | 
    OCT 15, 2020

    The TV and video picture is less clear-cut, but gains were made in subscription video-on-demand (SVOD) viewing. Even traditional TV viewing was dented, though the decline was minimal, and usage remained high overall. Some 88.7% of internet users in Hong Kong watched live TV in the month prior to polling.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices. In 2019, PCs and tablets still captured more attention, at 4 hours, 5 minutes (4:05) per day, but mobile phones claimed 3:37. Some 26.2% of internet users polled in H1 2019 owned a smart TV; that figure was up about 4 percentage points over the prior year.

  • Report
     | 
    OCT 20, 2020

    But other activities—such as social networking and digital video viewing—haven’t had a similar bump. Which activities are gaining users the fastest?

  • Report
     | 
    OCT 15, 2019

    But digital video viewing was hardly a minority activity. Overall, 92.8% of internet users had streamed video of some kind digitally in the prior month—virtually the same share that had watched live broadcast TV.

  • Report
     | 
    OCT 28, 2020

    However, penetration and time spent are both declining. We estimate that the proportion of 12-to-17s who are TV viewers will have lost roughly 5 percentage points by 2022, drifting down to 81.2%. Daily time spent will have fallen to 79.4 minutes. For now, TV remains a big part of the media mix for younger school kids.

  • Report
     | 
    APR 21, 2020

    However, the cancellation of major sports events, such as the 2020 Summer Olympics, the Euro 2020 football championships and other sports events—not to mention rising outdoor temperatures as summer approaches—could mean that time spent with TV will decline markedly in late Q2 and Q3.

  • Report
     | 
    OCT 15, 2019

    Fully, 77.5% of internet users polled by GlobalWebIndex said they had streamed video content of some kind in the prior month and that viewing consumed just over 1 hour each day, on average. Among internet users ages 16 to 24, over 90% were video streamers, as were more than 85% of respondents at the upper end of the income scale.

  • Report
     | 
    OCT 15, 2019

    Similarly, digital audio consumption is on the rise, reaching 86.2% in H1 2019, and accounting for larger amounts of time spent; music streaming alone claimed an average of 1:44 per day.

  • Report
     | 
    OCT 15, 2019

    Viewing of video-on-demand (VOD) correlated directly with age, being highest in the 16-to-24 cohort (96.6%) and significantly lower among those 45 to 54 (91.7%). But these were minor variations in a pattern that was otherwise very similar across all demographics. Digital audio consumption was also high in Mexico, at 87.6% of respondents in H1 2019.

  • Report
     | 
    JAN 7, 2021

    Instead, time spent rose 4.3% in 2020 to 34.4 minutes, according to our April 2020 forecast. Our next forecast revision may show even higher gains. But we think the growth will be short-lived; we expect Facebook time spent among US adult users to fall 2.5% to 33.5 minutes in 2021. Key Takeaways. Social entertainment will be huge.

  • Report
     | 
    DEC 22, 2020

    In November, Nielsen announced that in addition to the panel data it traditionally relied on, its TV ratings will incorporate viewing data from set-top boxes and automatic content recognition from smart TVs, which will help it measure addressable campaigns.

  • Report
     | 
    MAY 11, 2020

    Since then, time spent with digital has continued to steal minutes from traditional sources. By the end of our forecast period in 2022, digital will account for 54.9% of media time. This year, time spent with digital will be 5:32, while time with TV will be 3:14, and radio minutes will be 1:20.

  • Report
     | 
    OCT 15, 2019

    The centrality of mobile devices is reflected in time spent figures. Mobile activities accounted for 4 hours, 7 minutes (4:07) per day, on average. Only seven of the 41 countries polled by GlobalWebIndex in 2019 posted a longer average mobile time spent. PCs and tablets were not far behind mobile, however, averaging 3:48 daily.

  • Report
     | 
    MAY 30, 2019

    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

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