The new tab is a not insignificant part of Reddit’s push to make its platform more appealing to advertisers, which it is actively courting. It is also making significant efforts to increase participation in European markets including the UK.

TikTok’s adoption has exploded. In our inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

Another reason that brands are turning to TikTok creators is that traditional advertising options on the platform are less developed when compared with other social networks. That’s led to a lower ad load, and thus limited opportunities to reach TikTok users through paid ads.

TikTok is also a competitor gaining strength; it has grown substantially this year, and for some users it is their social network of choice. In investment bank Piper Sandler’s spring 2020 research among US teens, 13% said TikTok was their favorite social media platform, ranking it third behind Snapchat (36%) and Instagram (31%).

The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.

It also temporarily pulled back on digital advertising, even though the ads were performing well and driving traffic. “It chose to take money off the table and slow down revenues, because the company was worried about its brand positioning moving forward,” Roussos said. Such quick action wouldn’t have happened pre-pandemic, he said.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

In addition to gaming creators, publishers in the entertainment, news and sports verticals will also be able to show ads during their live streams. Only those partners who are pre-vetted will be allowed to show ads, and marketers can use filters to keep their ads from showing in content that they do not consider brand-safe. Marketers are already looking to explore the use of more live video.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

Parents and others may try to educate kids about the distinction between advertising and content, but Gould of Disney Channels Worldwide noted that this can be a moving target. “Advertising is ever-changing, so that line becomes blurred again very quickly. As soon as they understand one element of it, another piece of it can shift.”.

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

An incoming tide of ad revenue swelled the social media platform’s $10B valuation and funding raise of $700M. Here’s how our Fintech and eMarketer analysts say meme stocks helped.

So, we've taken advantage of that and dramatically ramped up our ad investments. Meanwhile, in other areas like direct mail, there's a much longer lead time to that investment, and you're locked into it. Because of all the uncertainty, we've scaled back spending on those kinds of ad formats. Many brands are investing in TikTok advertising. Has Uncommon Goods done the same?

Jun Group, a mobile ad firm that places 85% of their ads within mobile games, saw in-app audience ad requests jump 98% between March 12 and April 5. Although this doesn’t indicate a doubling of time spent among mobile gamers, it does signify a substantial increase in mobile gaming. Game developers have been active in trying to lure new users during the lockdown.