Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.

Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.

Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

Apple joins other retailers looking for ways to maximize recurring revenue: A hardware subscription program could help the tech giant make up for softening consumer demand and build deeper relationships with consumers.

Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.

Our research shows that CTV is a must-buy for three-quarters of video buyers, but ad spending in CTV still only accounts for 18% of the total video ad market, defined as CTV plus linear plus other digital video.