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  • Report
     | 
    OCT 15, 2019

    Similarly, digital audio consumption is on the rise, reaching 86.2% in H1 2019, and accounting for larger amounts of time spent; music streaming alone claimed an average of 1:44 per day.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices. In 2019, PCs and tablets still captured more attention, at 4 hours, 5 minutes (4:05) per day, but mobile phones claimed 3:37. Some 26.2% of internet users polled in H1 2019 owned a smart TV; that figure was up about 4 percentage points over the prior year.

  • Report
     | 
    OCT 15, 2019

    But across all demographics, print was already falling behind digital press content in terms of time spent, at averages of 32 minutes and 59 minutes per day, respectively. Three-quarters of Romania’s internet users—78.4% of males polled and 72.3% of females—had listened to broadcast radio in the previous month, and radio claimed an average of 1:25 per day.

  • Report
     | 
    OCT 15, 2019

    Last year, the time internet users spent with broadcast TV was second highest on GlobalWebIndex’s ranking of average time spent with media, after time spent with desktops, laptops and tablets. But in H1 2019, the time spent on mobile had surpassed that of TV, estimated at 2:27 daily, on average. Smart TVs have a firm foothold in Poland, and ownership among internet users climbed to 52.4% in H1 2019.

  • Report
     | 
    OCT 15, 2019

    Nearly eight in 10 internet users in Ireland had listened to broadcast radio in H1 2019, with an average time spent of 1:12 per day. Penetration was highest—approaching 90%—among internet users in the top 25% of households, ranked by income. Older respondents were more likely to engage with print media.

  • Report
     | 
    OCT 15, 2019

    But—as in most advanced economies—the average time spent each day with larger screens was greater than time spent with mobile phones, at averages of 3 hours, 6 minutes (3:06) and 2:28, respectively. Tablets likely contributed significantly to the nonmobile time. Spain recorded tablet penetration of 58.5% in H1 2018, and that share grew slightly to 59.4% this year.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018. That said, time spent with online press is growing, at an average of 1:04 this year, vs. 51 minutes in 2018. Audio and video habits continue to evolve, with change still driven chiefly by younger users.

  • Report
     | 
    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time internet users spent with desktops/laptops and tablets per day lagged time spent with mobile by 21 minutes. In 2019, the pattern was essentially the same, but both had risen to daily averages of 4:13 and 4:34, respectively. (Note: Of the internet users polled in Argentina in H1 2019, 80.6% lived in urban areas. In addition, 56.3% were ages 16 to 34.

  • Report
     | 
    MAY 30, 2019

    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

  • Report
     | 
    DEC 8, 2020

    As with other social networks, Twitter’s user base grew unexpectedly this year as pandemic-driven stay-at-home orders drove up social media usage overall.

  • Article
     | 
    JUL 29, 2020

    This year, US adult social network users will spend 7 more minutes per day on social networks than in 2019, but time spent will start declining again in 2021 as the pandemic boost wears off. Platforms like Instagram and Snapchat will see a more sustained boost than Facebook from the coronavirus, as US adult Facebook time spend is up just 1 minute from our previous forecast, at 34.4 minutes per day.

  • Report
     | 
    JAN 25, 2021

    Our latest forecast shows that average daily time spent on social networks by US adults rose by 16.4% last year, to just over 1 hour, 5 minutes per day. (We expect that in 2021, that figure will fall slightly, by about 36 seconds.).

  • Article
     | 
    FEB 5, 2021

    TV ads are still playing to win

  • Chart
     | 
    OCT 19, 2020
  • Article
     | 
    JAN 2, 2019

    While the social network will face serious problems with user engagement, Facebook, in tandem with Google, will continue to dominate digital ad revenues. In the US, growth in Facebook user time has come to a halt. We predict daily time spent with Facebook will average 40 minutes in 2019, right where the figure was in 2016.

  • Article
     | 
    APR 22, 2020

    In addition, time spent on Snapchat has increased due to the coronavirus. The company's CEO Evan Spiegel said average time spent was up more than 20% in the last week of March vs. the last week of January. Some markets, such as France and the UK, saw more than a 30% increase, he said. He didn’t provide data on time spent in the US, however.

  • Audio
     | 
    JUN 5, 2019

    eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

  • Article
     | 
    APR 29, 2019

    As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.

  • Article
     | 
    JUN 22, 2020

    But even though elevated social usage continued at least into May, causing us to upgrade our forecast for time spent on social networks by US social network users, we believe that when consumers eventually get back to their normal routines of school, work and social activities, the trends will moderate.

  • Article
     | 
    OCT 26, 2020

    Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

  • Article
     | 
    JUL 9, 2020

    The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.

  • Report
     | 
    MAY 30, 2019

    On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.

  • Article
     | 
    JAN 25, 2019

    "Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.

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