Worldwide, consumer trust in banks’ ability to keep data secure plunged from 51% to 37% over the past two years—but even with such a drop off, banks were still the most trusted service providers, while social networks ranked dead last. More like this:. Article: Programmatic digital display advertising is having an identity crisis.

Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments. Episode 9: Programmatic Digital Display Ad Spending.

Latin America plays a pivotal role in the global growth of social network users and presents opportunities for companies to reach consumers of all ages. Social media platforms will be a gateway for small and medium-sized businesses (SMBs) to build out fledgling ecommerce operations.

For more insight into this topic, read our report, "Global Instagram Users 2020.".

eMarketer senior forecasting analyst Oscar Orozco explores our latest adoption numbers for Snapchat worldwide and the impact of face filters that went viral.

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

As the pandemic propelled social media usage—particularly on TikTok—and temporarily slowed ad spending, Facebook, Instagram, Snapchat, Twitter, and others quickly rolled out new services to retain users and diversify their revenue streams. The result? A new social media world order where the platforms have more in common than not.

The US did not crack the top 10 for social media usage time spent, as urban internet users spent a comparatively low 2:08 on social media each day. More like this:. Report: US Time Spent with Media 2021 Update. Article: The top 10 countries where iOS users are downloading Clubhouse. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms.