Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.

Apparel manufacturing company Dickies recently launched a digital-first content campaign to build on its ongoing diversity efforts. Amid the pandemic, it had to be shot by the very creators highlighted in it, using their own devices.

Its top ranking on traffic quality could also reflect its strength in certain categories like shoes, fashion accessories, and consumer electronics. Kroger Precision Marketing edged out Walmart Connect for No. 3, largely due to its No. 2 ranking on traffic quality. But it also ranked No. 4 on traffic scale.

Fashion brands seem to have largely benefited as consumers update their wardrobes to reflect busier post-pandemic social calendars. Case in point: Doc Martens posted 43% growth in pretax profits in its most recent quarter. Luxury brands don’t seem to be that worried, either. Some conglomerates, including Kimberly-Clark, have used inflation as cover to boost their margins.

With China showing no sign of loosening its strict zero-COVID stance, Chinese shoppers will likely continue to rely on ecommerce platforms to deliver everything from groceries to apparel—but convincing them to spend on bigger-ticket items like electronics will be difficult as consumers remain cautious.

Another important projection is the return of in-person events pushing up apparel sales 8.7% YoY. The big takeaway: While US consumers have been incredibly resilient throughout the pandemic, they’re starting to feel the impact of prolonged inflation as food and gas prices eat up more of their income.

Brands across the consumer spectrum—from luxury fashion houses like Gucci to fast-food chains such as McDonald’s—have jumped into the fray with their own NFT projects, to varying degrees of success.

Dafiti is an online fashion retailer that specializes in apparel, footwear, and accessory items. The company operates in Argentina, Brazil, Chile, and Colombia. Carrefour Brasil. Carrefour is a multinational retail corporation that operates a chain of hypermarkets, grocery stores, convenience stores, drugstores, and gas stations in Brazil. Grupo Éxito Colombia.

Recognizing consumer preference for relatable, personal connection, shoe brand Aldo paired with influencers that matched their brand persona to promote its #StepIntoLove social media campaign. The campaign encouraged viewers to create and share videos of themselves dancing along with the campaign hashtag for a $5,000 prize.

People are talking about what's happening in the world right now on Twitter, and for some people what's happening is the latest shoe drop from Nike, or it's the latest consumer product from Apple or Samsung. [We know] 76% of people that we serve on Twitter use it as a way to discover products.

Black households spent 5.7 percentage points more of their annual expenditures on products such as food, clothing, and personal care than the US average in 2020, our Spotlight notes, citing US labor data. The buying power of Blacks continues to grow and will rise to $1.8 trillion by 2024 from $1.4 trillion in 2019, per Nielsen research.

The change came about suddenly, which left a number of retailers with excess inventory in Q1, including mass merchants Walmart and Target, big-box electronics seller Best Buy, furniture chain Kirkland’s, apparel retailers The Gap and Urban Outfitters, and discount merchants Big Lots and Burlington.

Some fashion retailers, like Shein and Revolve, are using data analysis to quickly ramp up production on styles that perform well and avoid spending on excess inventory.

While the top 20% of consumers typically account for about 70% of luxury retailers’ sales, Karla Martin, managing director at Deloitte, told Business of Fashion, it’s the behavior of the other 80% that influences whether a brand stagnates or continues to grow.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Finding new customers: ThirdLove added the fashion-focused Kit Undergarments to help it attract a younger customer base. Kit Undergarments’ typical customer base is 18- to 34-year-olds who are more likely to live in urban areas than the typical ThirdLove customer who skews older. Kit Undergarments also has a lower price point than ThirdLove. Most of its products range in price from $18 to $55.

The watch is coming in the fall as an accessory for the upcoming Pixel 7. The Pixel Watch incorporates Samsung hardware, Google apps and services, and Fitbit (now owned by Google) fitness and health tracking functionality. Running Google’s Wear OS 3, developed in partnership with Samsung, Pixel Watch is expected to offer tap-to-pay functionality as well as connectivity across Google and Nest devices.

On today's episode, we discuss how resale is taking retail by storm, what will happen to fast fashion, and how much companies need to do in terms of sustainability in the eyes of the consumer. We then talk about how retail growth is getting on halfway through the year, what the pandemic did to small businesses, and what technology retailers are (and are not) doubling down on. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.