Radio was marginally less popular in Q1 2020 than a year prior, but it did reach 81.1% of internet users. Consumption remained higher among affluent and rural residents, and among respondents ages 45 to 64. By contrast, younger web users made up the bulk of digital audio listeners.
By contrast, 78.6% of respondents had listened to broadcast radio in the prior month—a tiny increase from 2019—and magazine readership also rose marginally, to 42.5% overall. More broadly, nearly all devices and media behaviors tracked by GlobalWebIndex were more prominent in higher-income homes. Feature phone ownership—making up only 3.7% of Australia’s internet users—was one exception to this.