Programmatic ad spending growth in China was driven by Baidu, Alibaba and Tencent (also known as the “BAT” companies), and they will continue to make up a significant share of the programmatic display market.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
Our updated forecasts for programmatic ad spending. The pandemic led us to revise several of our forecasts. The next sections will cover updates to our video advertising and subscription figures. TV Advertising. Coming into this year, we expected TV ad spending would grow slightly.