FEB 5, 2020
For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.
MAR 5, 2020
Programmatic advertising, ad targeting, dynamic creative, computer vision, voice control and smarter search have already turned the industry on its head, and newer tech is coming to make campaigns even more personalized and measurable. It will be critical for marketers to pay attention to developments in this area and consider how connected AI applications can improve their business.
MAR 28, 2019
It also examines what’s driving the ad market in 2019, including mobile, video and programmatic advertising. KEY STAT: In 2019, digital advertisers in Canada will spend CA$8.80 billion ($6.79 billion) on digital ads. That equates to more than 53.5% of the total ad market. What’s Inside:. This report explores ad spending in Canada, highlighting critical trends and influences.