MAY 20, 2021
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
MAY 19, 2021
Advertisers have a lot of information to bring together to understand how to gain more market share for their business. Mike Menkes, senior vice president at measurement firm Analytic Partners, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what might happen if competitors increase spending while you hold your budget steady, how creative can boost video ad effectiveness, and how ads for one product often have a "halo" that extends to other products, as well.
MAY 18, 2021
Digital audio listeners surpass 600 million in China
FEB 1, 2021
DEC 8, 2020
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.
MAY 14, 2021
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
MAY 13, 2021
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.
APR 20, 2021
As far as podcasts go, Facebook will find it hard to catch up to Spotify, which is now the US market leader in terms of podcast listeners. Spotify has spent hundreds of millions in the past couple of years beefing up its podcast offerings, and it's also integrated into people’s listening habits and devices like in-car touchscreens and smartwatches.
MAY 12, 2021
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
MAY 11, 2021
On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.
MAY 10, 2021
On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.
MAY 27, 2021
In this study, podcast listening didn’t see a discernible bump in engagement. September 2020 data from Ad Alliance (the advertising arm of media company Bertelsmann), though, indicated that among podcast listeners, dwell time could have a significant impact on digital audio time. It showed that 28% of listeners in Germany ages 16 and older spent between 40 minutes or less with the medium each week.
JUL 30, 2019
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
OCT 15, 2020
Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers. In the youngest age group (16- to 24-year-olds), more than 91% said they listened to audio accessed via digital platforms.
OCT 15, 2020
During the same period, the share who streamed music, listened to podcasts, or streamed other online audio content rose to 78.9%. TV viewership slipped year over year, though only marginally, to 92.9% of internet users polled. Usage of TV broadcasters’ catch-up services, at 62.0%, appears to have plateaued or even declined slightly since H1 2019.
MAY 7, 2021
On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
MAY 6, 2021
On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.
MAY 5, 2021
On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.
MAY 4, 2021
On today's episode, we discuss what stood out the most about Google's Q1 performance. We then talk about what kind of ad recovery we expect this year and why Google is in hot water again, as well as look at some survey data about third-party cookie doomsday. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
MAY 3, 2021
On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
JUN 14, 2021
Our efforts from a podcasting standpoint are also increasing dramatically. We’re finding that as the brand grows, we’re having more success with upper-funnel awareness advertising strategies. Can you speak more to the direct mail, podcast, and TV efforts you’re working on? I don’t have many specifics, but I can tell you that with podcasts, we’re doing a lot of testing, learning, and investing.
SEP 6, 2021
He built the company to fill a critical gap in marketing: the ability for businesses to make the same kind of data-driven decisions about audio marketing as they do about everything else, so they can maximize the massive opportunity in podcasting, streaming, radio, sonic branding, voice, and more.
APR 30, 2021
On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.
APR 29, 2021
Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.
JUL 26, 2021
Live Audio Rooms, Podcasts, and Soundbites. In late June, Facebook launched Live Audio Rooms and podcasts as part of its foray into the social audio space. At launch, select public figures and Facebook Groups in US can create audio rooms on iOS and select podcasts will be available to US users.