Out-of-home (OOH) ad spending could see a negative impact due to social distancing and isolation measures. Consumers in countries with significant numbers of coronavirus cases are already avoiding large public places and gatherings, and that may eventually impact advertisers' willingness to advertise in public spaces as well.
Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.
DOOH is a subset of OOH ad spending and not included in our estimates of digital ad spending. Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware).