I feel that people are becoming accustomed to creating their own at-home routines, from shopping online to building out a skin care program for themselves. I think, too, with maskne [a portmanteau of“mask” and “acne”] and other skin issues from wearing masks, people are looking for solutions to new, specific things. And it’s not just beauty-related.

Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

"With that strength continuing in July, it is becoming clear that the current environment has advanced the secular shift toward online food ordering. We remain confident that focusing on restaurant supply and diner loyalty will enable us to keep growing in a sustainable and profitable manner.".

Grocery ecommerce is having a moment. Already at an inflection point prior to the pandemic, the migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months.

Online grocery sales were up nearly 56%; drugstore retailers also saw a significant gain. But total ecommerce sales were down more than 18% compared with the previous year. Items like office supplies, clothing, watches and jewelry posted declines of more than 30% compared with the prior period.

There are whole categories of advertising budgets that are going to be shifting from in-person advertising outlets, like end-cap displays at grocery stores or sales circulars, and finding homes now on audience platforms where users can react directly to the content and advertising that they receive. So, NBCU’s shoppable content is available via linear TV and streaming apps?

David Zucker, senior vice president and CMO of Perdue Farms, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to the coronavirus pandemic and shifting buying behaviors.

As for whether online grocery will remain part of the business, we’re here to bring healthy options and convenience to people in whatever way, shape or form that takes in the future. Groceries will be a part of that moving forward. Another key initiative Just Salad has been working on is carbon labeling. Tell us more about that.

The pandemic has sparked new use cases for social listening, an underutilized tool in marketers' work belts. But some brands, like Johnsonville Sausage, were already well-acquainted with the concept. Stephanie Dlugopolski, the company's senior manager of PR and social media, said her team has utilized social listening for nearly a decade. It has allowed them to not only monitor conversations about the brand, but also see how consumers react to larger issues.

Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.

A GlobalWebIndex survey from the week of April 22 found that 40% of internet users ages 16 to 64 worldwide will shop more online than they had previously even when things return to normal, including roughly 30% who will shop more online for groceries.

Drizly’s director of brand discusses how alcohol purchasing behavior is shifting online

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

Most of these increases will be driven by explosive growth in online sales of consumer packaged goods (CPG), the rise of online grocers and the emergence of click and collect. Many brick-and-mortar retailers were able to rapidly pivot to ecommerce, and these newly multichannel retailers are bringing new online users with them.

Walmart has emerged as a force in the digital market for groceries. When a September 2019 Retail Feedback Group survey asked US digital shoppers to say where they made their most recent online grocery purchases, a plurality (37%) cited Walmart.

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

Right now we're studying demographics and learning that our consumer who is purchasing online is a different consumer from the one who is shopping at Sephora locations. Have you been leaning on any channels more than usual? Yes, we have definitely increased our social media presence. We do a lot more on Instagram now in terms of posting Stories.

By and large, grocery shopping is leaning more toward digital because of the pandemic. We forecast that food and beverage will be the fastest-growing ecommerce category this year, with year-over-year growth of 58.5%. Read More:. More than Half of Internet Users Have Purchased Groceries Online. Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic.