In December 2021, Zenith forecast that globally, the cost of advertising would rise by 11% for TV in 2022, compared with 4% for out-of-home, 3% for digital display, 2% for radio, and not at all for print. A relative scarcity of CTV inventory, along with the richness of audience insights from the format, has resulted in higher CPMs than for linear.

B2B ad spending is still growing for both search and display. In 2020, B2B search spending grew 27.3%. This year it will grow almost 20% to $5.36 billion. Display ad spending is growing even faster, up nearly 40% in 2020 and posed to grow by 32.6% in 2021 to hit $5.09 billion. What's behind this?

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

Their perceived levels of preparedness are discussed later in this report, but the bottom line is that the digital ad industry faces a future that will look different from its past. Programmatic Advertising’s Complex Web of Sellers, Buyers, and Everything in Between.

The feature will automatically apply any discounts and rewards when customers scan or display their Klarna app at checkout. It’s powered by Stocard, the Germany-based discount shopping platform that Klarna acquired last year. All about engagement: Although Klarna achieved major user growth in the last few years, it seems to be focusing more on monetizing and increasing sales from its customers.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

There are two reasons for our much more positive revised outlook for programmatic display:. Between October 2020 and March 2021, we revised our underlying estimates of US digital display advertising upward.

Programmatic display spending in the US will continue to grow this year, despite the recession, but at a severely depressed rate before bouncing back in 2021.

While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.

Digital budgets’ liquidity makes spending volatile, but it also makes it easier to spend again. It won’t be risky for marketers to put money back toward digital display if budgets free up relatively soon. Digital display, especially video, could also benefit from the fact that live TV’s biggest events—sports—are canceled for the next few months at least.

Despite the deceleration in overall digital ad spending growth this year, US programmatic digital display is weathering the coronavirus pandemic and related recession.

In display, thanks to the nature of audience targeting, when some verticals pull or pause spending, others can benefit from low prices. And executives from major digital ad sellers, including Google and Facebook, noted on Q1 earnings calls last week that that’s exactly what has happened.

The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.

Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.

New Apple Cash cards display Visa logos, but it's unclear whether existing Discover Apple Cash cards will transition to Visa. Apple Cash, which is powered by Green Dot Bank, lets users spend money with their iPhones, Apple Watches, and iPads. Users can also send and receive funds via Messages.

Participants could also grab a virtual paint bucket to make colorful displays of their own. Mastercard has a Pride Plaza location as part of Decentraland’s Pride event, which will include panels with LGBT+ thought leaders and exhibit NFT wearables developed by LGBT+ artists. As part of the activation, participants will also be able to write messages of support to their younger selves.

The US travel industry invested 18.7% more in digital ads last year, but that was still $2.55 billion less than it did in 2019, per our estimates. More like this:. Report: US Programmatic Digital Display Ad Spending 2022. Article: EU, UK to investigate Google and Meta for ad tech antitrust violation. Article: NYT tech workers form biggest tech union in US.

For example, advertisers running display campaigns with millions of impressions will find that some portion of those impressions were 100% not in view. It’s possible to deduplicate that campaign audience and isolate users who were “exposed” only to 100% nonviewable ads and make them a control group.

Oddly enough, Kroger splits its on-site traffic with Instacart, which mediates the online experience for many of Kroger shoppers. So its strong rankings on traffic likely refer to its partnership with third-party publishers—including its partnership with Roku on CTV ads—for display and video inventory.