Nielsen data for Q1 2020 showed smartphone users ages 35 to 49 averaging 32 hours, 31 minutes weekly with the category “app/web on a smartphone.”. One oddity of the pandemic has been an increase in mobile usage, even when people are stuck at home. Xers were part of this right from the start.

Both mobile and PC time rose year over year (YoY); PCs recorded the larger gain, though. Nearly 44% of internet users owned a smart TV in H1 2021, though annual growth was minimal. Web-enabled TVs gained popularity especially in the 35-to-54 age bracket, but affluent respondents continued to register the highest penetration, at nearly 60%. Traditional broadcast media still attract large audiences.

But as in previous years, web-enabled TVs were more popular among females than males, and penetration was especially high among internet users in more affluent households (45.4%). Several other advanced devices are picking up momentum after a sluggish start. In H1 2020, just 5.0% of internet users had a smart wristband, and 6.6% owned a smartwatch.

Nearly 49% of tablet users in France will make a mobile purchase this year, compared with 41.8% of smartphone users. The age profile of tablet users goes some way to account for this: Many older internet users find the larger screen more convenient and comfortable, especially for purchases. In Germany, the device pattern for mobile buying is rather different.

According to Russell Ketchum, director, product management at Google, in a blog post announcing the move, “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.”.

In H1 2021, respondents spent an average 3 hours, 40 minutes (3:40) each day on PCs and tablets, compared with 3:01 on mobile. Just more than half (50.7%) of internet users polled had read a print newspaper in the previous month, including more than 60% of those ages 45 to 64, and nearly 57% of affluents. Readership was also much higher among males (55.0%) than females (46.5%).

Elsewhere in mobile, Hispanics don’t stand out as heavy users. We estimate that tablet user penetration in 2021 among Hispanics will be slightly below the total-population figure, at 51.2% vs. 53.1%. Signals are mixed on the extent of Hispanics’ smart speaker ownership.

Yet time devoted to PCs and tablets had also risen and still exceeded mobile time, at 3:47. Smart TVs posted significant growth in both 2020 and 2021, due at least partly to the pandemic and greater engagement with in-home entertainment. More than 55% of internet users polled in H1 2021 had a web-enabled TV, compared with 45.1% in H1 2019.

Why taking advantage of mobile-first responsiveness is a must. How to prepare images and videos for microbrowsers in messaging apps. Presenters:. Jason Khoury is vice president, corporate marketing at Cloudinary. Jason leads brand, content, customer, and digital web marketing, as well as corporate communications for Cloudinary.

On one hand, regulators see China’s success in this burgeoning space as being in their best interest, as illustrated by the establishment of the Metaverse Industry Committee by state-backed China Mobile Communications Association. Several cities like Shanghai, Wuhan, and Hefei are also incorporating the metaverse into their five-year development plans.

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

We're also focusing more on our web and mobile experiences, conveying those messages that are resonating right now. And that's just more from a paid standpoint. A lot of companies, specifically ones geared toward fitness, have been leveraging social media to do live workouts. They want to continue the conversation with customers at home in a relevant way. Is that something you’re doing as well?

Time spent with both mobile and nonmobile devices rocketed, at least partly because of the pandemic. Internet users spent an average of 3:30 per day with their mobile phones in H1 2021, up from 3:12 last year. PCs and tablets accounted for 4:27 per day, about half an hour more than in H1 2020. The survey also highlighted growing interest in some newer digital devices.

Smartphone ownership in this mobile-first country remained very high in H1 2021, at 98.5% of internet users ages 16 to 64. Some 73.0% of respondents in Malaysia also owned a desktop and/or laptop. Tablet penetration seems to have plateaued at just under one-third of respondents, though that share was more than 40% in the oldest age bracket, and close to 46% among affluent internet users.

Digital time spent: Includes all activities on desktop/laptop, mobile, and other nonmobile devices, such as streaming video through over-the-top services, regardless of whether the devices are internet-connected. Internet time spent: Includes all internet activities on desktop/laptop, mobile, and other nonmobile devices.

Mobile is far and away consumers’ preferred banking channel, raising the stakes for FIs’ mobile experience. Of the adult mobile banking users we surveyed in the US, 87% said that mobile is their primary banking channel. This means FIs are increasingly competing—against one other, fintechs, and big tech companies—to attract customers with mobile features.

Fully 91.3% of web users polled had accessed social media in the prior month, spending an average 3:40 per day. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage figures as well as time spent.). Smartphone ownership is also strongly linked to voice search.

With respect to newer digital devices, the survey found further evidence of a trend observed in 2019: Many gadgets aren’t a priority for local web users. Smartwatches are the one exception, and penetration climbed from 9.7% in H1 2019 to 11.6% earlier this year (21.8% among respondents in affluent households).

He has experience building web applications, and teaching at a university-level. His work is data-driven and results-led and he is well-versed in various web technologies and languages, including Node, React, JavaScript, HTML, CSS, and Java.

[These interactions take place] in our web and mobile applications, but also through other communication channels, whether that’s email, SMS, our member services contact center, or the self-assistance programs we have in place. Every one of those touchpoints is part of the customer experience and journey.