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FEB 22, 2021
Mobile App Store Downloads of Gaming Apps vs. Nongaming Apps Worldwide, by OS, 2020-2025 (billions)
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MAR 2, 2020
Programmatic App-Ads.txt Adoption by Top* 1,000 vs. 5,000 Apps Worldwide, by OS, Q4 2019 (among programmatic ad volume analyzed by Pixalate)
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AUG 4, 2020
Coronavirus Impact:
Location Data Permission Opt-In Rates Among Mobile App Users Worldwide, by OS and Permission Type, June 2020
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APR 2, 2020
Programmatic Ad Spending vs. Bid Requests Share Worldwide, by OS, 2019 (% of total)
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MAR 23, 2021
Average Number of Apps Installed vs. Used in Select App Categories Among Android Users Worldwide, H1 2018 & H2 2020
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MAR 23, 2021
Average Number of Apps Installed vs. Used Among Android Users Worldwide, H1 2018-H2 2020
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JUL 23, 2020
Average Number of Apps Installed vs. Used Among Android Users Worldwide, 2015-2019
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JAN 15, 2020
Location-Targeted Mobile Ad Impression Share Served to Apple Devices Worldwide Before vs. After iOS 13, by Location Accuracy, Aug-Oct 2019 (% of total)
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JUL 8, 2021
What Percentage of iOS Mobile Ad Inventory Do App Developers Worldwide Expect Will Have Identifier for Advertisers (IDFA) Opt-In from Users? (% of respondents, May 2021)
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JUN 28, 2021
App Store Revenues and Downloads for Mobile Games and Total Mobile Apps Worldwide, by OS, H1 2020 & H1 2021 (billions)
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APR 28, 2021
Smartphone Shipment Share Worldwide, by OS, 2020-2025 (% of total)
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APR 5, 2021
App Store Revenues and Downloads for Mobile Games and Total Mobile Apps Worldwide, by OS, Q1 2020 & Q1 2021 (billions)
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APR 4, 2021
Mobile Finance App Performance Metrics Worldwide:
Average User Acquisition Costs and Post-Install Action Rates, by OS, 2020
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MAR 8, 2021
Programmatic In-App Ad Fraud Rates Worldwide, by OS and Usage of App-Ads.txt, Q4 2020 (% of total)
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MAR 8, 2021
Programmatic App-Ads.txt Adoption Among Apps Worldwide, by OS, Q1 2020-Q4 2020 (% of total)
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OCT 1, 2020
App Store Revenues and Downloads for Mobile Games and Total Mobile Apps Worldwide, by OS, Q3 2019 & Q3 2020 (billions)
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JUN 30, 2020
App Store Revenues and Downloads for Mobile Games and Total Mobile Apps Worldwide, by OS, H1 2019 & H1 2020 (billions)
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JAN 4, 2021
App Store Revenues and Downloads for Mobile Games and Total Mobile Apps Worldwide, by OS, 2019 & 2020 (billions)
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JAN 6, 2020
App Store Revenues and Downloads for Mobile Games and Total Mobile Apps Worldwide, by OS, 2018 & 2019 (billions)
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SEP 17, 2020
Mobile Gaming App Performance Metrics Worldwide:
Cost per Install and Return on Ad Spending, by OS, May 2020
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JAN 1, 2020
Mobile Internet Traffic Share Worldwide, by OS, June 2017-Dec 2019 (% of total)
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APR 15, 2020
Mobile Finance App Performance Metrics Worldwide:
Average User Acquisition Costs and Post-Install Action Rates, by OS, 2019
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FEB 22, 2021
Mobile App Store Spending and Downloads Worldwide, by OS, 2020-2025 (billions)
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JAN 27, 2021
Mobile App Performance Metrics Worldwide:
User Acquisition Costs and Post-Install Action Rates, by OS and Ad Format, Oct 2020
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JAN 13, 2020
Mobile App Performance Metrics Worldwide:
30-Day Uninstall Rates for Select App Categories, by OS and Install Type, Oct 2019
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