By contrast, Twitter’s time spent represents a new high for the app, despite the loss of about 300,000 adult users in the US, suggesting an increasingly engaged audience—albeit a shrinking one. More like this:. Report: Q4 2021 Digital Video Trends. Article: Marketers increasingly turn to TikTok for influencer marketing.

Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.

Increases in digital media time spent will be modest this year and through 2023, given how much growth was unexpectedly pulled forward into 2020. Average time spent with digital media will increase 2.0% in 2021, slowing from a dramatic 14.8% surge in 2020.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Time Spent Per Day with Digital Media, by Format. Time Spent Per Day with Traditional Media, by Format. Time Spent Per Day with Mobile vs. Desktops/Laptops. Time Spent Per Day with Digital Video vs. TV. Time Spent Per Day with Digital Audio vs. Radio. Time Spent Per Day with Social Networks. Behind the Numbers: eMarketer’s Forecast Methodology.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss where Americans are spending their time with media amid the coronavirus. And will those media habits revert to their previous levels when the pandemic subsides? They then talk about how many people are comfortable with contact tracing, how long it will take for Americans to embrace certain activities again and new parental tools to monitor kids' online lives.

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

A semblance of normalcy will return in 2021 after a media-saturated 2020, fueled by the pandemic. But while media time will reset somewhat this year, digital’s influence will continue to grow.