The Vevo catalogue contains hundreds of thousands music videos, including official releases, live performances, and original Vevo-produced content. This includes live performance from Canadian artists like Justin Bieber and The Weeknd. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Live Rooms Launch. In March, Instagram introduced a new feature for its livestreaming service, Live Rooms, which allows users to add up to three other co-hosts to their livestreams. That doubles the number of hosts per live stream from two to four. Marketer Takeaway: The use of live video on social media (and elsewhere) has accelerated over the past year.

Use Stories to promote exclusive live events (such as Instagram Live streams—be sure to use the reminder function) to deliver fan-only coupon codes, or to offer first dibs on hot merchandise. “You have this audience that is so receptive to your brand that it’s going to navigate through your content full-screen,” VMLY&R’s Cole said.

For example, only 35% of US wealth apps offer chat functionality for messaging, despite being a frequently requested feature by clients, per a 2020 J.D. Power study. Such chat functions can help boost client engagement with advisors as well as overall investor satisfaction and loyalty to their wealth management firm, according to the same study.

We ran the same live video on LinkedIn and Facebook,” said Jean-Christophe Mauss, digital media practice lead at Adviso, a Montreal-based consultancy.

FIs received credit for features that were live in their mobile app as of February 1, 2021. How did you select the features included in this report? Insider Intelligence analysts selected the 42 mobile features that, in the features’ utility, rarity, or novelty, can help FIs differentiate their mobile apps from those of their competitors.

FIs received credit for features that were live in their mobile app as of February 1, 2021. How did you select the features included in this report? Insider Intelligence analysts selected 42 mobile features that, in the features’ utility, rarity, or novelty, can help FIs differentiate their mobile apps from those of their competitors’.

LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

Strategies to leverage first-party data is just one of five trends we’ll discuss at length in our upcoming live Meet the Analyst Webinar, “5 Customer Experience Trends to Watch.”.

Shanghai Fashion Week was live streamed to 700 million digital buyers on Alibaba’s Tmall and Taobao platforms in March, and all products shown were available for purchase. Chinese ecommerce giant JD.com partnered with Anheuser-Busch and Rémy Cointreau to live stream DJ sets to promote their beverages. The success of these live streams has prompted JD.com to extend the initiative to at least May.

Such app-based features include the ability to message with live agents or ask questions of AI assistants in the mobile app. Those features aren’t currently widespread, even among the 25 biggest US banks: Only 36% and 40% of those institutions support chatting with humans and AI assistants via mobile app, respectively, per Insider Intelligence’s 2020 US Mobile Banking Competitive Edge (MBCE) Study.

DW: In one sentence: It fosters a seamless experience between clients' financial lives and personal lives, using data analytics to enable distinctive experiences to support their unique journeys. That's what we're trying to do. Personally, though, I don't think we're going through a digital transformation. We're going through a client acceleration and a client transformation.

Commercial success and social impact intersect only when companies understand Black consumers’ diverse needs and provide products and services that address real pain points in their daily lives. Key Question: How can companies approach Black consumers in a way that grows revenues and goes beyond perceived tokenism and short-term engagement?

It was pretty wild because there are no live sports. We're just finding creative ways to advertise. Are any other channels working well for you right now? Our email open rates have gone up with more people at home. We've also been able to send SMS messages directly to a certain list of customers.

Live TV, radio, and print media have ceded attention to digital video and audio, and online press. Almost 79% of internet users ages 16 to 64 in Vietnam had watched live TV in the month prior to polling in H1 2021, a drop of more than 6 percentage points compared with 2020. Time spent with broadcast TV also fell, to 1 hour, 9 minutes (1:09) per day on average.

For many young adults, influencers are an important part of their digital lives. They are more likely than other age groups to consider influencers trustworthy and take action based on their recommendations.

Intel is testing out a new AI-powered tool used to identify and automatically remove offensive words in an audio chat.

Younger and less wealthy investors have more basic investing needs, but as their lives evolve, they will demand a money manager that can evolve with them. High customer acquisition costs will not be sustainable long term. In the past decade, independents splurged on marketing to raise brand awareness.

The platform now has five separate places where users and marketers can incorporate digital video: the feed, Stories, Live, Reels, and IGTV (launched in the UK in early 2021). Even on Facebook, video has become an increasing focus, as marketers try to cut through the mass of other video content on the platform. Innovation with formats will also be key.

Kiswe recently hosted a massive, livestreamed BTS K-pop concert featuring live, multilanguage closed captioning. “We were able to provide digital access to the content and specialize it so it resonated with a much wider audience,” CEO Mike Schabel said.

“The elements that constitute the experience funnel tend to live in different divisions and silos, and there is no one charged with orchestrating it,” said Todd Unger, chief experience officer at the American Medical Association. “Today’s digital environment demands an operating leader who understands the new paradigm and can lead that orchestration—and has the authority to do it.”

This might mean that more consumers tuned in to live radio as a useful source of up-to-date information during the pandemic. Penetration of digital audio lagged somewhat at 79.4% but was still high by global standards.

Data points in this category include call center interactions and bank chat logs. Respondents’ relative ease indicates minimal risk of creating friction with customers—as long as banks clearly communicate that they’re using the data points for marketing efforts.

Live Shopping. Live shopping in the US remains a negligible contributor to mcommerce growth, but that could change in the future. Facebook Live Shopping is an early example in the US of the type of live shopping that’s already huge in China. For example, Taobao Live had nearly 8 million downloads in 2020 alone, according to App Annie.

The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.