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  • Audio
     | 
    OCT 8, 2020

    eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.

  • Article
     | 
    JUN 10, 2019

    Instagram, however, paints a slightly happier picture for Facebook: Declines in time spent with the latter are mitigated by increases with the former. We expect user time spent on Instagram to surpass that of Snapchat this year. Time spent on Snapchat will remain flat at 0:26 for the forecast period.

  • Audio
     | 
    NOV 15, 2019

    eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Amazon's new grocery store, YouTube's new shopping ads, Instagram's new feature to take on TikTok, Google checking accounts, when we are most likely to get déjà vu and more.

  • Article
     | 
    MAY 19, 2020

    Instagram and Snapchat add more minutes than Facebook per day, narrowing gap

  • Article
     | 
    MAY 4, 2020

    When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.

  • Article
     | 
    SEP 28, 2020

    Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.

  • Article
     | 
    SEP 24, 2020

    Digital trust is important for brands and advertisers to consider because US social users say it impacts whether they will interact with the ads they see on social platforms. Even if security scandals don’t drive users to stop using social platforms, our data indicates that the trust users have—or don’t have—in social platforms could impact their interactions with ads or sponsored content.

  • Article
     | 
    APR 8, 2020

    As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.

  • Article
     | 
    JUN 23, 2020

    “Google has been growing its net US ad revenues at a slower rate than the overall digital ad market since 2016, so this year will continue a trend of Google losing digital ad market share in the US,” said Nicole Perrin, eMarketer principal analyst at Insider Intelligence.

  • Audio
     | 
    OCT 1, 2019

    eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

  • Report
     | 
    MAY 30, 2019

    According to KISA, 65.7% of social network users ages 6 and older use Facebook, followed by 49.6% for KakaoStory and 41.0% for Instagram. Twitter accounts for only 9.7% of social network users. Ad Spending vs. Time Spent. In 2019, we expect advertisers to spend 39.1% of their budgets on mobile ads, which is slightly higher than mobile’s share of daily time spent with media (37.1%).

  • Video
     | 
    NOV 1, 2019

    eMarketer senior forecasting analyst Cindy Liu examines our social ad spend estimates and why we increased our US forecast for Facebook.

  • Audio
     | 
    APR 23, 2020

    eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. They then talk about gamifying social distancing, Mozilla and Scroll's 'Firefox Better Web,' and Instagram 'Co-Watching.'

  • Article
     | 
    FEB 10, 2020

    Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

  • Video
     | 
    OCT 25, 2019

    eMarketer vice president of forecasting Monica Peart shares our digital ad spend estimates for the Google-Facebook duopoly and the reasons behind our recent forecast adjustments.

  • Audio
     | 
    OCT 23, 2019

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

  • Report
     | 
    MAY 30, 2019

    Given that traditional media consumption is still on the rise in India, it’s no surprise that advertisers continue to gravitate toward those channels as well. We expect TV will remain the largest ad medium in the country through at least 2021, capturing over 40% of total media ad spending each year.

  • Report
     | 
    MAY 30, 2019

    And it’s not just the maturation of the consumer market that will have an impact on mobile time spent. “5G may have a big impact over the next 12 to 18 months,” Integral Ad Science’s Astbury said. “I don't necessarily think that rich media [on mobile] has taken off as much as some brands and publishers would have liked.

  • Article
     | 
    OCT 3, 2019

    But they are not necessarily creating anything other than their personal brand.”. In our report, we define the terms this way:. Creators: People or entities that develop original video content for digital properties, and who consider creating that content to be their career or livelihood.

  • Video
     | 
    APR 23, 2020

    eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

  • Article
     | 
    SEP 9, 2020

    Budget cuts and advertising pullbacks are giving companies in industries like retail, accessories and entertainment new reasons to explore the benefits of these technologies.

  • Audio
     | 
    JAN 24, 2020

    eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch analyze Netflix's Q4 performance and talk about why Section 230 might get revoked, new UK child privacy rules, the fate of IGTV, the coldest temperature ever recorded and more.

  • Audio
     | 
    JUN 28, 2019

    eMarketer principal analysts Nicole Perrin and Andrew Lipsman join host Marcus Johnson for our review of the most interesting stories this week, including figuring out the value of your data, paying for a premium email service and Instagram’s new Explore ads. We also discuss the cost of an ad-free internet, bring you the game of the week, useless dinner party data and more!

  • Article
     | 
    AUG 8, 2019

    US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.

  • Chart
     | 
    MAR 1, 2021
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