The studio’s most popular game, Oxenfree, is a choose-your-own-adventure game where players’ dialogue choices affect the story. That’s a similar premise to Netflix’s 2019 “Black Mirror: Bandersnatch,” which was hailed as an innovative mix between a video game and a film.

TikTok and Snapchat take the next two spots, while seventh place goes to endless running game Subway Surfers. More like this:. Report: US Generation Z Technology and Media Use. Article: Instagram will net more US ad revenues than core Facebook platform. Article: WhatsApp’s potential Communities feature could boost engagement—and give it a possible revenue stream.

Advertisers are increasingly interested in CTV opportunities. CTV ad spending is still much less than that of traditional TV, but the gap is closing. This year, US advertisers will spend $18.89 billion on CTV, an increase of 33.1% over 2021. Time spent with subscription OTT video services is growing.

Lazada and Shopee advertise their one-day sales events widely, not just across digital media channels such as Instagram, TikTok, and YouTube, but also on traditional TV and even outdoor displays. The companies also lean on regional and country-specific brand ambassadors.

In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.

The rights to broadcast the India Premier League (IPL) cricket games over the next five years are up for grabs, and giants like Disney and Amazon are getting ready to bid over $5.3 billion to secure them. Peacock is in talks to obtain broadcasting rights to stream some Major League Baseball (MLB) games. And HBO Max is getting into live sports as part of a new soccer deal, it was just announced.

These included the free-to-play shooter game “Crucible,” racing game “The Grand Tour” (inspired by the TV series of the same name), and a multiplayer game based on “The Lord of the Rings.”. Amazon Games may also be missing an opportunity by sitting out the “console wars.”

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

We forecast that games added nearly 4 minutes in 2020, reaching 25.2 minutes on average—an 18.4% increase. We expect a slight return to trend in 2021 as games give up a minute of their big pandemic spike, but game apps should resume gaining time by 2023. The average gamer spent much more time playing mobile games during the pandemic.

The Wall Street Journal reported that streaming-only ads during the game sold for $300,000 to $400,000. For comparison, ads shown during the linear TV broadcast sold for $5.6 million apiece. AT&T’s Xandr announced that TV inventory from WarnerMedia, AMC Networks and Disney will be purchasable through Xandr’s platform.

More partnerships between DOOH media owners and ad tech firms will broaden possibilities for regional and global advertisers—but creating arresting OOH visuals as part of a wider marketing strategy will remain a challenge. Shoppable DOOH ads are on the way; they will employ QR codes or other digital technologies to direct consumers to ecommerce options.

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Thousands of basketball fans packed into an arena are a great audience for sponsored signage, but games won’t be happening this spring. Plus, advertisers touting amusements like sports and other services accounted for almost a quarter of OOH ad spending in the US in Q2 2019. Retailers, media companies and restaurants will also significantly trim OOH spending in Q2.

The ability to leverage 5G networks will be a game changer for the hospital of the future. Many health systems view 5G as the most important technology for facilitating their digital transformation.

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.