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  • Report
     | 
    MAY 28, 2020

    COVID-19 has altered the relationship between TV viewership supply and advertising demand.

  • Article
     | 
    JUN 21, 2022

    Google starts selling private 5G service. Google unveiled its private wireless networking offering last week, per Light Reading. Joining the growing list of private 5G players, Google will sell the service directly to enterprise customers, putting it in direct competition with NTT, Ericsson, Verizon, Microsoft, Amazon Web Services (AWS), and others.

  • Report
     | 
    MAR 30, 2020

    As the country kept changing, there was one thing everyone could count on: Google would not break out its YouTube ad revenues. That changed in February 2020 when Google revealed its YouTube revenues for the first time. In the 2019 fiscal year, YouTube earned about $15 billion in global gross ad revenues. Google’s disclosure gives a clearer picture of where video ad dollars are going.

  • Chart
     | 
    OCT 23, 2021
  • Chart
     | 
    OCT 26, 2021
  • Chart
     | 
    OCT 23, 2021
  • Report
     | 
    MAY 14, 2020

    Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console or set-top box (e.g., Apple TV, Google Chromecast, Roku). Cord-cutter: Someone who once had but then cancelled a pay TV service.

  • Report
     | 
    MAR 12, 2020

    “These are important concerns of advertisers in the sense that they want to support local media and they're seeking ways to do that.”. The acronym GAFA (Google, Apple, Facebook, Amazon) is used more readily in marketing conversations in Quebec than the rest of Canada, as an easy short-form reference to the main influences from abroad.

  • Report
     | 
    JAN 13, 2020

    Retblatt of Smarty Pants made a related point: “In the same way an earlier generation would say ‘Google something,’ kids just say ‘YouTube it.’ YouTube is kind of the new Google for kids.”. Kids are also apt to regard YouTubers as trustworthy, at least compared with conventional advertising.

  • Report
     | 
    APR 22, 2020

    Mobile display would have earned $3.57 billion for Google this year, up 18.2%. YouTube accounted for a big part of Google’s mobile display revenues. We expected its mobile ad revenue to increase 29.4% to $1.91 billion. Mobile ad revenues accounted for 60.7% of total Google digital ad revenues in our March estimates for 2020. Facebook.

  • Article
     | 
    DEC 29, 2020

    Some formats, such as local inventory ads and Google Map Ads, dropped between 75% and 100% in Q2, and they have still not fully recovered, according to Merkle data published in October. Several factors should lead to a recovery in local search in 2021. First, the mobile search market should be strong. We expect US mobile search ad spending to increase by 22.4% to $44.32 billion.

  • Chart
     | 
    OCT 18, 2021
  • Article
     | 
    JUL 28, 2021

    The big picture: Facebook (including Instagram) is on track to surpass $100 billion in net worldwide ad revenues for the first time, with $107.72 billion in 2021. That will give it 23.7% of the worldwide digital ad market. Google is No. 1 with a 28.6% share.

  • Audio
     | 
    MAY 7, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss Google's Q1 2020 earnings and what it means for the advertising industry. They then talk about WPP's revenue drop, Apple's quarterly performance and a new bill that will police how companies use people's personal data to track COVID-19.

  • Article
     | 
    APR 21, 2021

    FLoC uses machine learning within browsers to sort internet users into groups—called cohorts—of thousands of people based on their perceived interests, which advertisers can then use instead of cookies to serve targeted ads.

  • Audio
     | 
    APR 30, 2020

    eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

  • Article
     | 
    NOV 11, 2020

    Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

  • Article
     | 
    MAY 27, 2021

    Plus, as Amazon becomes part of the digital advertising tripoly alongside Facebook and Google, it could also face scrutiny there, especially given how connected its ad business is with its retail ecommerce business.

  • Audio
     | 
    JUN 3, 2021

    On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Article
     | 
    OCT 4, 2020

    One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.

  • Audio
     | 
    MAR 25, 2021

    Neustar's product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple's policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.

  • Audio
     | 
    JUL 1, 2020

    Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

  • Audio
     | 
    JAN 20, 2021

    Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.

  • Article
     | 
    JUN 4, 2020

    Smart-home devices are on the verge of mainstream adoption, and with that comes the opportunity for marketers to gain deeper insights about their audiences though user data. In our “Smart Homes 2020” report, we looked at how marketers use smart-home technology to integrate brands with the internet of things (IoT) universe and how consumers may react to hyperpersonalized advertising inside the home.

  • Audio
     | 
    AUG 6, 2021

    On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

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