Audio
| JUN 1, 2020
eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.
Audio
| MAY 12, 2020
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.
Article
| FEB 5, 2020
A December 2019 survey conducted by Epsilon and The CMO Club asked (non-D2C) brand marketers worldwide which challenges D2C brands might not foresee, to which 58% answered "copycat competitors.".
Article
| JAN 23, 2020
With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.
Article
| MAY 7, 2021
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
Article
| APR 12, 2021
Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.
Audio
| JUN 8, 2020
eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?
Article
| MAR 1, 2022
Of the 10 biggest digital retailers in the US, Carvana will see by far the fastest ecommerce sales growth this year. The online car dealer is poised to increase sales by 50.0% to hit $19.11 billion in 2022. This speedy growth will blow past Target’s 22.3% bump and Apple’s 22.0% boost.
Report
| JUN 17, 2020
This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.
Article
| JUN 8, 2020
As a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US and UK, two of the hardest hit countries. The situation is exacerbated by a halt in business traveling and cruise ships worldwide.
Article
| JUN 2, 2021
The buy now, pay later firm saw record-breaking volume driven by significant US growth and is positioning itself to keep up this momentum through international expansion and new retail partnerships.
Article
| SEP 30, 2020
In our first ever forecast for Prime Day, we expect that Amazon will generate $9.91 billion in worldwide sales, including $6.17 billion in the US.
Report
| JAN 21, 2020
We need to encourage an environment for employees that is supportive and inclusive to continue delivering award-winning ad campaigns—which are reflective of diverse audiences and keep the UK at the forefront for global ad spend investment.”—Kirsty Giordani, Executive Director, International Advertising Association (IAA), UK.
Article
| FEB 26, 2020
Global tourism and retail have been hit particularly hard, as Chinese tourists provide a major source of income for many markets. Between January 23 and February 13, daily departures and arrivals for domestic and international flights in China dwindled from an average of 15,071 to 2,004, according to data from Flightradar24.
Article
| JUL 14, 2021
Performance Metrics
| JUL 15, 2021
Audio
| JUN 28, 2021
On today's episode, we discuss online shopping: Which countries are growing the fastest around the world and why, how D2C brands are changing things up, and how do we solve for all the extra waste created from the ecommerce boom. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Paul Briggs and research analyst at Insider Intelligence Man Chung Cheung.
Article
| JUN 27, 2021
The following chart excludes China, the US, and the UK because those three are far ahead in ecommerce sales. But among the next tier of national markets, India is rising quickly. India’s ace in the hole for total ecommerce sales is, of course, its massive population.
Article
| JUN 9, 2021
Amazon’s 48-hour Prime Day event kicks off on June 21 this year, and sales from the promotion will approach $12 billion worldwide. While growth will be slower again this year, Prime Day 2021 will still smash last year’s sales record by nearly $2 billion. More like this:. Audio: The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4.
Chart
| FEB 1, 2020
Chart
| MAY 1, 2021
Article
| OCT 26, 2020
While D2C selling can boost revenues, its true power is in its ability to give marketers the insights they need to succeed across channels and replicate success long term.
Article
| MAR 21, 2021
According to a January 2020 Splunk survey, 21% of retail IT and business managers worldwide said 5G services were currently in use by their organization. Some 63% expected their company would adopt 5G services in the future.
Article
| FEB 22, 2021
Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.
Article
| JAN 4, 2021
The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth has reopened opportunities for many D2Cs.