Growth in CTV advertising will offset the negative trend line in traditional TV. CTV ad outlays will more than double from 2022 to 2026 and equate to more than half of traditional TV’s by the end of that period. Together, these formats represent a converged ad market with double-digit annual growth through at least 2026. Ad measurement is forging a path toward a “post-Nielsen” era.

And as commerce increasingly shifts online, insurers have an opportunity to sell insurance through ecommerce platforms. Stage 4: Servicing and Claims. After the initial purchase, policyholders will occasionally interact with insurers to service their policy. This includes activities like updating policy details, requesting additional coverage, making payments on flexible policies, and filing claims.

On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.

Once a decision is made, it must be coordinated across the company’s marketing and advertising technology stack. Orchestration systems essentially carry the decisions to the company’s marketing execution solutions, such as its email, advertising, or web platforms. Action.

Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

Advertisers can boost or promote creator videos as branded content posts to extend their reach and engagement. Common destinations for amplifying creator content include TikTok (via Spark Ads), Facebook, and Instagram, but there’s growing interest in the tactic on Pinterest (via Idea ads), Snapchat, and Twitter.

The news: Advertisers and platforms alike are attempting to leverage Pride Month to reach LGBT+ consumers in a new venue: the metaverse. Pride on parade: Metaverse platform Decentraland kicked off its Pride Month celebration last Friday featuring a party containing unicorns and carnival floats, talks, and giveaways.

In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.

Like those retailers, Instacart has a lot of data on shopping habits, which makes it attractive to advertisers. Last year, Instacart debuted a self-service advertising platform that enables brands to promote their products in search results, attracting advertisers such as PepsiCo, Procter & Gamble, and Unilever.

Brands and retailers are adopting new technologies as they pursue supply chain optimization: Kraft Heinz, UPS, and Amazon are looking to AI, the cloud, and other tools to streamline operations.

The card network posted Q1 growth across the board—especially in cross-border volume—despite boycotting Russia.

Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.