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| SEP 23, 2021
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| SEP 22, 2021
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| NOV 24, 2021
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| SEP 21, 2021
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| SEP 21, 2021
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| SEP 21, 2021
Article
| OCT 19, 2021
This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device.
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| APR 6, 2020
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| FEB 1, 2021
Article
| APR 27, 2022
The opening of a physical store represents the Facebook parent company’s latest effort to sell people on its vision of the metaverse—the immersive digital world for working, socializing, and gaming—that’s accessible via headsets. Meta’s metaverse bet will only pay off if it can demonstrate the value of investing in hardware to experience the virtual world.
Article
| MAR 8, 2022
Alternative solutions: Big Tech platforms and small game developers alike are looking to online sales, subscriptions, and in-app purchases to bolster revenues in the face of deteriorating ad effectiveness. Meta is aggressively pursuing ecommerce. The parent of Facebook and Instagram has said Apple’s data protection moves could cost it $10 billion in 2022 as it loses the chance to sell pricier ads.
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| NOV 23, 2021
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| OCT 15, 2021
The consumer VR headset market is poised to enter a renewed stage of competitiveness focused on creating digital ecosystems—Apple’s forte.
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| SEP 23, 2021
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| NOV 22, 2021
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| OCT 15, 2021
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
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| SEP 23, 2021
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| JUN 2, 2020
Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.
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| OCT 15, 2021
The story: Even as mobile and free-to-play gaming exploded during the pandemic, the advent of iOS 14 means that the ad-dependent revenue model that sustains them is in question. In this weekend edition of the eMarketer Briefing, we’ll be taking a look at loot boxes, one of the biggest—and most fraught—drivers of revenue in video games in the last several years.
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| JUL 27, 2021
On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
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| OCT 7, 2021
An anonymous user posted a 125GB torrent to 4chan, containing Twitch’s source code, change log, internal security tools, creator payout information dating back to 2019, and news of Amazon's unreleased competitor to popular video game marketplace Steam, among other information.
Report
| MAY 18, 2022
Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
Article
| APR 29, 2022
But now, with a majority of apps showing the tracking pop-up, just under half of users have opted in. 46% of users across all app categories consented to tracking, far above initial estimates that anywhere from 2% to 20% would opt-in. 80% of all iOS apps have implemented the tracking pop-up, with gaming apps leading at 91%. The sooner users are prompted, the better.
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| JAN 11, 2021
On the consumer side, for example, Flurry Analytics reported increased numbers of users and sessions in gaming apps on its mobile app analytics platform in March and Q2. These trends led us to revise our mobile phone gamer estimate upward for 2020. Pre-pandemic, we had expected 2.6% growth in the number of people playing games via mobile at least monthly in 2020.
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| JUN 2, 2021
That’s up from about 1 in 10 that followed the recurring payment model in 2017, as gaming apps seek to keep users hooked on both playing and paying. More like this:. Report: US Time Spent with Mobile 2021. Article: US Mobile Trends | Roundup. Article: Tim Cook takes the stand to defend the 'Apple Tax' in the Epic Games battle.