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  • Report
     | 
    NOV 14, 2019

    For premium OTT video services, connected TV is the most important ad revenue channel.

  • Report
     | 
    OCT 21, 2021

    The share of smart TV owners passed the halfway mark this year, reaching 51.9%. Penetration remained highest in more affluent households (58.6%) and also above average in the 35-to-64 age bracket.

  • Article
     | 
    DEC 9, 2020

    YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

  • Article
     | 
    MAY 3, 2021

    What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.

  • Report
     | 
    FEB 11, 2021

    Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

  • Report
     | 
    AUG 10, 2021

    The pandemic super-charged digital habits in the UK, particularly among higher-income groups. These people are also in a better place financially as pandemic restrictions lift, but there’s pent-up desire to spend across all income brackets.

  • Report
     | 
    APR 28, 2021

    And advertisers looking to buy TV-like inventory programmatically have increasingly turned to connected TV (CTV) options as alternatives, where ad spending is expanding considerably. Our linear programmatic TV ad spending estimate includes broadcast TV (network, syndication, and spot) and cable TV. It also includes data-driven linear (DDL) TV advertising. It excludes OTT and CTV.

  • Audio
     | 
    JUN 2, 2020

    At LinkedIn, we help marketers drive the results they care about most, from building their brand all the way to converting revenue and driving growth. Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more.

  • Report
     | 
    JUN 2, 2021

    However, the biggest increases in digital video time spent are in the "other connected devices" category, which includes connected TV (CTV). Despite steadily increasing time spent on mobile video, mobile’s share of digital video viewing will drop from 35.0% in 2020 to 33.6% in 2023—with all of that lost share (and then some) going to CTV.

  • Article
     | 
    JAN 21, 2020

    During this timeframe, spending on programmatic direct (a category largely dominated by social) will also expand, thanks to continued investment in social advertising and premium ad formats like audio, over-the-top (OTT) and connected TV ads, which all often transact via guarantees. Not sure if your company subscribers? You can find out here.

  • Report
     | 
    MAR 30, 2020

    Smart TV viewing data from Inscape showed that sports fans are spending more time streaming, with news networks seeing the biggest viewership bumps. And overall TV ratings grew in early March. But some companies are already pulling back their marketing spend as the pandemic affects their businesses.

  • Report
     | 
    OCT 15, 2020

    Nonetheless, smart TV ownership was up, reaching 25.0% of internet users this year. That said, adults 35 and older were more likely to own a smart TV. A clear correlation with affluence persisted as well. Penetration among individuals in high-income households was 41.7%, almost three times the 14.4% recorded in low-income households. As in many other countries, traditional media is losing audiences.

  • Report
     | 
    OCT 2, 2020

    As advertisers in Germany embrace digital video and connected TV (CTV) opportunities, more ad spending will likely migrate away from traditional TV. But for now, digital will continue to capture a minority of automotive ad expenditures. That said, the younger demographics in Germany—including coveted first-time car buyers—are on digital devices at much higher rates than their older counterparts.

  • Article
     | 
    DEC 10, 2020

    Entertainment services that could be accessed at home had a banner year, while out-of-home (OOH) entertainment revenues cratered. Demand for essential goods boomed, while demand for some discretionary products wobbled.

  • Report
     | 
    OCT 15, 2019

    At the same time, smart TVs are playing a bigger role for consumers, with penetration rising by at least several percentage points in most countries between 2018 and 2019—just one reason that TV spending will also remain very high. It’s clear that with some few exceptions, internet users aren’t taking to smartwatches and smart wristbands in sufficient numbers to make these devices mainstream.

  • Report
     | 
    MAY 7, 2020

    At that point, two in five US respondents said they had been spending more time with their mobile phone, and almost as many had been spending more time than usual with their laptop. Smart TVs and other media streaming devices were getting more attention from 29%, and almost a quarter were using their desktop PC more since the outbreak.

  • Report
     | 
    NOV 23, 2020

    Amazon has also been a key factor in advertiser allocations of connected TV (CTV) budgets this year, according to August 2020 polling by Pivotal Research Group. Pivotal found that US brand and agency marketers were allocating, on average, 16% of their CTV budgets to Amazon in Q2 and Q3, which put Amazon’s share about halfway between Hulu’s and Roku’s.

  • Report
     | 
    NOV 22, 2021

    CTV inventory is currently a key missing link. Much of this shift hinges on more ad-supported CTV inventory becoming available to retail media platforms. Content acquisition and partnerships will be key for this next phase.

  • Article
     | 
    SEP 8, 2021

    How much of their portfolio should they put into OTT [over the top] and CTV [connected TV] and how much into linear? What's the right balance, and how do they optimize between them? How can they get the best of both worlds by getting reach extension through a CTV buy that complements their linear buy? The reality is that flexibility is a premium.

  • Report
     | 
    OCT 21, 2021

    Smart TVs posted significant growth in both 2020 and 2021, due at least partly to the pandemic and greater engagement with in-home entertainment. More than 55% of internet users polled in H1 2021 had a web-enabled TV, compared with 45.1% in H1 2019. In middle- and higher-income households, more than 60% owned a smart TV this year. Smart home products also reached a milestone in H1 2021.

  • Report
     | 
    OCT 11, 2021

    This price is similar to connected TV (CTV), where CPMs hover between $20 and $30 on most streaming apps, according to Insider. CTV ad prices can reach north of $50 depending on how sought after the inventory is, if the advertiser receives exclusivity in their category, and the level of targeting involved.

  • Report
     | 
    APR 15, 2021

    Despite a bumpy 2020 that included a worldwide VR headset shortage and a temporary decline in VR revenues, demand for VR content and headsets is growing. People are spending more time at home during the pandemic and have more free time for gaming and entertainment, two top uses of VR.

  • Chart
     | 
    OCT 28, 2020
  • Audio
     | 
    FEB 25, 2021

    Sightly's chief revenue officer and general manager Adam Katz, Walton Issacson's managing director of digital Albert Thompson, and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid opinion shifts during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.

  • Report
     | 
    SEP 22, 2020

    We estimate that this year, the average US adult will spend almost 48% of their digital media time with mobile apps—more than a quarter of total media time. The rise of CTV has meant only more digital time spent in cookieless environments.

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