Payments and lending features are popping up in retail brands’ shopping flows: Consumers are increasingly familiar with buy now, pay later (BNPL) products, which are both an incidental part of the customer experience and a meaningful step in a transaction. Providers entering new markets reach more verticals, such as fashion, cosmetics, and footwear, and in turn more customer segments.

A buy now, pay later (BNPL) offering in Canada, which was unveiled in November 2021 and is in collaboration with Duo Bank of Canada. Walmart’s two stated goals for serving financial services customers are to improve banking accessibility and cut product fragmentation:. The retail giant said that close to one-quarter of adults in the US are either unbanked or underbanked.

Paytm expanded its BNPL solution with Postpaid Mini and PhonePe launched a digital payment solution for cash on delivery orders—helping expand the country’s digital payment solutions.

Brands, especially those in consumer packaged goods (CPG) and retail, should be paying close attention to how users interact with them through apps, whether via the brands’ own platforms or those of third parties like buy now, pay later (BNPL) providers. A huge portion of app time comes from just a few categories, including social media, OTT video, and digital audio.

The news: The buy now, pay later (BNPL) giant added a Pay Now option to its US checkout experience so customers can pay in full wherever Klarna is accepted, per a press release. Klarna will also introduce the Klarna Card—which lets users pay in installments in-store and online—to the US market “very soon.” The Klarna Card integrates into the Klarna app and is connected with its loyalty program, Vibe.

Thus, if you have one payment service provider managing your checkout, but you want payment buttons that they may not offer like buy now, pay later, you're starting to manage a lot of different competing products to try to put relevant things in front of the user.

Services like Visa’s buy now, pay later (BNPL) program, fraud management tools, and data analytics solutions can also be integrated into VAC. The opportunity: VAC can help Visa tap into unique purchasing opportunities to drive volume.

Mastercard and Visa report quarterly gains, eye BNPL and crypto to fuel growth. Mastercard sees impressive growth as credit card appetite returns. Visa’s spending recovery means the network can focus on high-growth sectors.