For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates.

From a production standpoint, a virtual event is more like a TV broadcast than an in-person gathering and requires different skills and resources. This has been a challenge of hosting a virtual event for 52.5% of event marketers worldwide surveyed by Bizzabo.

In addition, our estimates for TV ad spend consider only placements in live broadcast environments, with all broadcaster video-on-demand (BVOD) included in the digital video portion of spending. BARB data cited by Thinkbox indicated that 8% of broadcaster TV viewing time in 2020 was via BVOD platforms.

The rights to broadcast the India Premier League (IPL) cricket games over the next five years are up for grabs, and giants like Disney and Amazon are getting ready to bid over $5.3 billion to secure them. Peacock is in talks to obtain broadcasting rights to stream some Major League Baseball (MLB) games. And HBO Max is getting into live sports as part of a new soccer deal, it was just announced.

Adam Jensen is director, broadcast and digital content at Brightcove. Adam is a socially conscious creator, media theorist, and veteran of the streaming entertainment industry. He is currently the director of Play TV by Brightcove.

We define telecom advertising to include point-to-point communication services, telephone voice and data communications, two-way cellular communications services and non-voice message services, such as email and fax, and multichannel video providers like cable TV and direct broadcast satellite services.

The news: Streaming services like Apple TV+ and Netflix may have swept the 73rd Primetime Emmy Awards this past weekend, but Paramount+ bungled its live broadcast of the event, per Slash Film. More on this: Streaming shed the “new media” moniker with its impressive Emmys showing, establishing platforms as the dominant cultural forces over TV networks.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.

If Netflix does have its sights set on sports broadcasting, it may find slim pickings left over from the ongoing streaming bidding wars for rights to broadcast various sports from cricket, to baseball, to soccer.

That’s wreaking havoc with TV schedules through at least Q2 2020, and many advertisers are holding back until their options improve. On the plus side, though, TV viewing—and ad spending—should rebound to a more normal level in H2 2020, especially if live sporting events return to broadcast schedules, and other planned programming gets back on track.

For comparison, ads shown during the linear TV broadcast sold for $5.6 million apiece. AT&T’s Xandr announced that TV inventory from WarnerMedia, AMC Networks and Disney will be purchasable through Xandr’s platform. Ad buyers will be able to use AT&T data, as well as their own first-party data, for targeting when buying through this platform.

TV time spent: Includes live TV, DVR, and other prerecorded video such as TV programming downloaded locally from the internet. Excludes digital.

That’s particularly true for traditional TV, which will continue to dominate political ad spending in 2020. We expect political advertisers to dedicate 69.0% of their total ad budgets to TV, with most of that money going to local broadcast and cable/satellite TV. Understand the Political Ad Guidelines.

TV time spent: Includes live TV, DVR, and other prerecorded video such as TV programming downloaded locally from the internet. Excludes digital.

Early examples to watch are Amazon’s acquisition of exclusive broadcast rights for NFL Thursday Night Football, Walmart’s recent tie-up with The Trade Desk, and Kroger and Shopify each partnering with Roku. Retail media networks threaten TV budgets and the ad platform duopoly. Google, Facebook, and the nearly $70 billion TV ad market’s stranglehold on branding dollars will feel the impact.

More on this: The ruling, which backs up a 2020 decision expanding the 6GHz Wi-Fi band, could make existing Wi-Fi 6E routers more efficient by enabling multiple streams to broadcast simultaneously without interference, per The Verge. Top speeds for Wi-Fi 6 are 30% faster than the fastest speeds for Wi-Fi 5. The standard’s performance excels in busy networks with lots of connected devices.

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services).

Two-thirds (66.9%) of respondents had recently listened to broadcast radio, spending an average 51 minutes per day.

The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.

Testing to date has been largely confined to TV sets in broadcast and cable engineering facilities where the results can be observed firsthand and where any necessary corrective modifications to the ad-serving solution can be made. Developing the Workflow.

Disqo found that while Republicans overindexed as users of Fox News, for example, they underindexed as users of any other video-based news source studied, including cable and broadcast networks. They also had less of a presence than Democrats on most of the editorially focused news sites studied and even on business-focused news sites like Forbes and Business Insider.

YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

A negative surprise was seeing such patchy support, if not outright apathy, for the ATSC 3.0 broadcast standard. That could mean a lot to cord cutters, as well as local broadcasters. But TV manufacturers seem more interested in 8K sets that will be irrelevant to much, if not most, of the viewing population. What is the biggest challenge businesses face as we head into a new decade?

However, there are only so many pro football games in a year—and Disney isn’t the only entertainment company with a struggling broadcast business. Streaming intensifies: The biggest story to come from Disney’s earnings is about Disney+; namely, its ability to do what Netflix could not—grow its domestic subscriber base.