SEP 21, 2021
Private label is another way to drive loyalty, as retailers can offer exclusive products at competitive prices. Read Next. Sources. Bizrate Insights. PowerReviews. Morning Consult.
NOV 10, 2020
Whether it’s driving a first-time purchase using an SMS/MMS message or delivering a dynamic mobile wallet loyalty card to your best customers, it’s essential to understand what businesses and consumers need each mobile channel is solving for.
SEP 24, 2019
Trust is an area where direct-to-consumer (D2C) brands—with control over the whole customer experience—can gain an advantage in connecting with boomers, according to Bob Meixner, director of product strategy, Oracle Commerce and Loyalty Cloud at Oracle.
JAN 22, 2021
Some brands are utilizing SMS to follow up on messaging they may have missed. As a live chat substitute: Email marketing could have been used to develop a two-way conversation between brands and audiences but didn’t. SMS is conversational and facilitates an ongoing dialog between brands and consumers.
NOV 24, 2020
JAN 13, 2020
Whether you’re a marketing technologist, data strategist or digital marketing leader, you are an influencer and owner of a key aspect of your consumer’s journey with your brand.
MAY 1, 2020
Neustar's Devon DeBlasio says that as brands step back and reevaluate marketing strategies during the coronavirus pandemic and beyond, they should also rethink the way they communicate consumer privacy and identity, given advancements in identity resolution.
DEC 25, 2019
The company, like many other D2C brands, is testing out the waters before expanding into permanent brick-and-mortar locations. Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location. D2C brands are disrupting the retail space.
OCT 24, 2019
“What these institutions still have in their favor is the perception of stability, safe financial transactions, and having branches near its customers, but they are lacking in the areas that today are key for loyalty and growth—most notably, digital wallets,” said Mao Herman, brand manager for Latin America at digital performance marketing agency iProspect.
JUN 11, 2019
Some mentioned tools like Net Promoter Scores, focus groups, consumer surveys and brand lift studies as other important ways of investigating whether customers find experiences relevant and helpful, and of keeping tabs on loyalty and customer lifetime value.
AUG 17, 2021
Brands deploy emails for everything from acquisition, to shopping cart abandonment, to upsell and cross-sell, to retargeting. In addition to driving these lower-funnel actions, many brands are using email for brand messaging and awareness. “Email’s a great channel for brands to stay top of mind,” said George Adamidis, founder and president of Rosedale Digital Marketing, an agency in Toronto.
OCT 10, 2019
Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.
OCT 3, 2019
Now, travel and hospitality brands—including airlines and hotels—are exploring applications to provide more loyalty perks and improve customer experiences. Many airlines and airports worldwide already use facial, fingerprint and/or iris recognition.
JAN 7, 2021
From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.
OCT 15, 2019
“Every extra dollar of revenue counts, even if it's detrimental in the long term for their customer base and loyalty.”. Consumer Privacy Regulation. Email is a permissioned channel, and email marketers are used to working under regulations like the CAN-SPAM Act in 2003, which set rules for what constitutes that permission.
JUN 5, 2020
Instead, he advises carefully considering an appropriate value exchange and focusing on loyalty. “The flip side of not liking personalized ads based off cookie data and not wanting to be snooped on or tracked by brands is that the majority of consumers will happily share data direct to a brand if there’s a value exchange for them.”.
AUG 13, 2019
Forrester’s “Influencing Through Earned Media” report found that 77% of companies in North America used earned media to build/sustain brand awareness; 73% of respondents said earned media created competitive advantage; 73% indicated it was about customer loyalty; and 70% said it promoted company values.
SEP 9, 2021
In addition to its “365 by Whole Foods Market” brand, the company now has nearly 20 brands that cover most of the grocery landscape. Given Amazon’s reputation for creating private-label products that compete with third-party items on its marketplace, it’ll likely place more emphasis on its own grocery brands as the category grows in sales. Just Walk Out. Maturity, Iteration, and Market Sizing.
JUN 6, 2019
How Engaged Is that Audience with My Brand Today? Some marketers may rely solely on the previously highlighted data sets; however, others push data collection and analysis further to understand how individuals within those segments are responding to or engaging with their brand today.
JUN 12, 2020
The industry also needed to develop technology for precision influencer discovery, so that brands could find the right influencers based on specific attributes. The welcome and collective move of brands and influencers toward pay-for-outcome models bodes well. Now that affiliate technology is evolving beyond last-click publishers, there are opportunities for more sophisticated monetization.
OCT 29, 2021
Interac's strong brand name is also a major draw for new users. In 2020, it won its sixth-straight title of most-trusted Canadian financial services brand from the Gustavson Brand Trust Index, which stems from its long-standing presence and strong bank relationships. This comfort could make customers more likely to try mobile P2P, benefiting the Canadian P2P market overall.
NOV 23, 2020
The picture was similar for Sponsored Brand ads, though prices for those had been more volatile in the past. In 2019, Sponsored Brand CPCs had come down because new, lower-value inventory had been added by Amazon.
SEP 27, 2021
Sharing and pooling same-brand rewards with friends and family increases their utility and value—and is also as a tool to recruit new customers. Over 13% of respondents ranked this feature—offered by four cards—as “extremely valuable.”. Donating rewards to a charity delivers altruism to cardholders and gives marketing opportunities to issuers.
JAN 7, 2021
Mastercard and Visa together accounted for nearly $3 trillion in US general purpose brand credit card purchase volume in 2019, per The Nilson Report. And BNPL providers like Afterpay, QuadPay, and Sezzle, which all entered the US market in the last five years, are eyeing the opportunity to win some of that volume.
DEC 19, 2019
No. 8: Subscription Commerce Will Heat Up as Retailers Look to Loyalty for Growth. Marketing budgets are likely to tighten in 2020 as consumer spending dampens and venture funding dries up.