“The faster the connectivity, the more time consumers will spend with content consumption through new experiences.”. 5G’s higher bandwidth will also allow media companies and advertisers to offer ultrahigh-definition (UHD) audio and video formats like 4K or 8K and surround sound, as well as 360-degree video, AR and VR content, and rich media. “4K video streaming services may have issues in some LTE environments

Canada Time Spent with Media 2022: Digital Video, Audio, and Social Media Are Gaining Ground.

It won’t be just streaming video services focusing on exclusives: Spotify and its competitors will continue to invest in exclusive podcast content, kicking off an era where streaming audio platforms compete for exclusive rights to content in a similar fashion to OTT video services.

While digital video consumption per day in Japan will reach only 46 minutes in 2020 (out of 4:13 watching video of any kind), this proportion will only increase over time. Digital’s Steady Growth Will Get a Boost.

Brand equity stems not only from a brand’s consumption value, but from its signaling value—when a consumer knows that everyone else recognizes the value of that brand. Common cultural touchstones like highly rated TV programming, out-of-home advertising, and physical stores create that effect in a way that targeted digital ads simply can’t.

In certain categories, India’s users are accelerating their daily consumption at tremendous rates (mobile device: +9.7% in 2020) and have equaled their developed market peers in aggregate time spent with various media in some cases.

Receiving eerily accurate or opportune ads has also led to a belief that platforms capture audio signals from their conversations, despite Facebook issuing a denial.

In many cases, this consumption is not supported by display advertising, either because it’s occurring in less-monetized environments that are more focused on communication (e.g., WhatsApp, Facebook Messenger) or because advertisers are choosing not to support it for brand safety reasons.

listener); music or other audio content delivered within a website or app (e.g., AM/FM radio broadcasts streamed online); and audio podcasts (streamed or downloaded).

But people adjusted their listening habits and took streaming audio back up faster than we had anticipated—and even transitioned more of their traditional radio time to digital audio options. We now expect programmatic digital audio services ad spending to hit the $1 billion mark this year rather than in 2022.

The TV industry continues to incorporate AI as it moves toward OLED and MicroLED technology, which promise better quality and lower power consumption. Samsung again showed off a 292-inch version of its MicroLED-based TV, “The Wall,” and announced its ability to scale production of larger screens.

Mobile operator Telus reported in March that overall voice traffic increased by 45% across its national network, while data consumption was up 40%. According to Comscore, digital consumption minutes during the first week of the quarantine in Canada (March 16–22) were 28% higher than traffic during weeks in January and February.