TikTok will surpass 1.5 billion users in 2022: Despite challenges, TikTok has proven resilient and will likely command marketers’ attention and ad spend.

That share is expected to increase to 54.8% by 2023, with US ad revenues growing at a faster rate than international ad revenues. Looking ahead: Twitter's US ad revenues will continue their flight in the coming years, passing $3 billion in 2023.

In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.

eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.

Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.

Social Network Ad Spending Will Increase More than 20%. Blame the pandemic on this one. Although social platforms have weathered the spending declines better than other digital media, we estimate that 2020 social network ad spending in the US rose 11.4%, reaching $40.34 billion. Time Spent on Facebook Will Hit a New Low.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom sheds light on how the coronavirus pandemic is affecting eMarketer’s search ad spending forecasts, including repercussions for the travel and retail industries.

While our updated 2020 worldwide ad revenue expectations remain lower than our pre-pandemic forecasts, they represent an upgrade from our June estimates, due to a faster-than-expected rebound in social network ad spending in nearly every market we track. How have the social networks transformed in 2020? Ever heard the saying “same, same but different”?

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.

MMA Global. Morning Consult. Nextdoor. PubMatic. Yelp.