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Impact of the Coronavirus Pandemic on Big Data/AI Spending According to US C-Level Executives at Fortune 1000 Companies , 2021 (% of respondents)

Tools Used by Their CRM Team to Manage and Access Data According to B2C CRM Marketers Worldwide*, Nov 2020 (% of respondents)

UK and US Marketers Who Plan to Use Zero-Party Data* to Personalize Messaging Experiences, Nov 2020 (% of respondents)

Business Priorities Among UK and US Marketers, 2021 (% of respondents)

Emerging Technology that Will Have the Most Impact on the Overall Marketing Strategy in the Next Year According to B2B Marketing Professionals Worldwide, Nov 2020 (% of respondents)

How Much of Their Media Mix Do Agencies and Brand Marketers in North America Plan to Shift to Data-Driven Advertising? (% of respondents, Sep 2020)

Importance Level of Select Factors to Effective Ad Measurement According to Agencies and Brand Marketers in North America, Sep 2020 (% of respondents in each group)

Agencies and Brand Marketers in North America Who Plan to Shift Spending from User-Generated Content to Premium Data-Driven Channels, Sep 2020 (% of respondents)

Most Effective Way to Collect Data for the Journey Mapping Process According to Enterprise Marketing Professionals Worldwide, Aug 2020 (% of respondents)

Requirements to Improve the Quality of Data Analysis at Their Company According to UK and US IT Decision-Makers, May 2020 (% of respondents)

Coronavirus Impact: Company Approach to Data Warehousing and Analytics Projects According to UK and US IT Decision-Makers, May 2020 (% of respondents)

Reasons UK and US IT Decision-Makers Distrust Their Company's Data to Make Business Decisions, May 2020 (% of respondents)

Annual Amount Their Company Plans on Spending on a Customer Data Platform (CDP) According to Decision-Makers Worldwide, July 2020 (% of respondents)

What ROI Are Decision-Makers Worldwide Expecting From Investing in a Customer Data Platform (CDP)? (% of respondents, July 2020)

What Use Cases Are Decision-Makers Worldwide Trying to Enable with a Customer Data Platform (CDP)? (% of respondents, July 2020)

How Do Decision-Makers Worldwide Plan to Use a Customer Data Platform (CDP)? (% of respondents, July 2020)

Emerging Technology that Will Have the Most Impact on the Overall Marketing Strategy in the Next Year According to Marketing Professionals Worldwide, Nov 2020 (% of respondents)

Leading IT Budget Priorities for Their Company in 2021 According to US CIOs, Oct 2020 (% of respondents)

Type of Data that Will Emerge as a Cookie Replacement for Identity According to US Marketers and Publishers, Q4 2020 (% of respondents)

Biggest Challenge to Data Management According to Senior Marketers Worldwide, Aug 2020 (% of respondents)

How Data-Driven Is the Marketing Culture at Their Company According to Senior Marketers Worldwide? (% of respondents, Aug 2020)

Programmatic Targeting Data Spending in Select Countries Worldwide, 2017-2021 (millions and % change)

Programmatic Targeting Data Spending Worldwide, 2017-2021 (billions and % change)

Main Reason that Consumers Worldwide Would Share Their Data with a Company, Oct 2020 (% of respondents)

Importance of Customer Reference/Compliance Data to Their Company According to Life Sciences Data Professionals in North America, April 2020 (% of respondents)