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  • Report
     | 
    SEP 19, 2019

    Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

  • Report
     | 
    APR 29, 2021

    According to a survey fielded by Kantar in March 2020, 76% of internet users in Argentina ages 18 to 65 said they expected to spend more time at home and would probably watch more linear and digital TV during the pandemic. Data from GlobalWebIndex (GWI) further reinforces this trend.

  • Report
     | 
    SEP 9, 2021

    However, Amazon’s new agreement with the NFL, which goes into effect in 2022, will mark the first time a digital provider is the only place to watch an NFL game. Despite Amazon’s success in outplaying its digital competitors, the sports video market is still dominated by legacy TV networks, most of which are increasingly shifting content to their digital platforms.

  • Report
     | 
    OCT 15, 2020

    Internet users spent much more time with traditional TV and radio than their digital counterparts. Eight in 10 internet users ages 16 to 64 in Israel had watched live TV in the month prior to polling in H1 2020. Moreover, the time they spent with broadcast TV reached an average of 1 hour, 56 minutes (1:56) per day.

  • Report
     | 
    OCT 15, 2019

    Similarly, the time spent on mobile devices in 2018—5 hours, 13 minutes (5:13), on average—was 1 hour, 15 minutes more than the average time spent daily on PCs and tablets. In H1 2019, Thailand’s internet users were still devoting more than 5 hours daily to their mobile devices, while PC/tablet time remained just under 4 hours.

  • Report
     | 
    MAY 27, 2021

    Analysts tend to focus on the degree to which digital is stealing time away from TV, rather than considering the possibility of aggregate video growth. There are, after all, only so many hours in the day to watch video content, whether it be by digital or traditional means. Thanks to the pandemic, however, people suddenly found a whole lot more time for both.

  • Chart
     | 
    JAN 3, 2021
  • Report
     | 
    OCT 15, 2020

    Social media usage is a huge contributor to consumers’ total media time, especially on mobile devices. Fully 91.3% of web users polled had accessed social media in the prior month, spending an average 3:40 per day. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage figures as well as time spent.). Smartphone ownership is also strongly linked to voice search.

  • Report
     | 
    OCT 9, 2020

    Another issue that reflects the growth of CTV viewing is the way people watch YouTube. In Q4 2019, 27.0% of all YouTube views happened on CTVs, according to digital studio Collab. That is nearly a 9 percentage-point increase from the same period in 2018. Video analytics company Conviva had similar findings.

  • Report
     | 
    OCT 20, 2020

    Per StreamElements data, there was a 45% month-over-month increase in livestreaming hours for the month of April 2020 on major gaming platforms such as Twitch, YouTube Gaming, and Facebook Gaming. High Impact: Video Game Viewers and Twitch Viewers. Watching videos of people playing video games is another activity that has spiked during the pandemic.

  • Article
     | 
    OCT 24, 2019

    What about Facebook Watch and other platforms interested in promoting “premium content”? We have a history of pioneering in these spaces. We were an early partner when YouTube was expanding into Originals, and we were working very closely with those content producers on how to integrate our brands and it's tricky.

  • Report
     | 
    SEP 19, 2019

    “As technologies such as 5G become increasingly mainstream, there will be more opportunities to watch video content across different locations, also increasing potential viewing times,” Robertson of TVSquared said, before identifying a specific daypart where binge-watching could traverse from TV to mobile.

  • Report
     | 
    OCT 28, 2020

    With many screen-time rules in abeyance and distance learning replacing in-person school, teens and younger school kids are reaping the benefits but also seeing the limitations of what digital technology can do for them.

  • Chart
     | 
    DEC 16, 2020
  • Report
     | 
    FEB 20, 2020

    Advertisers may find that certain individuals who watch a lot of a given ad-free service also spend a lot of time on a separate ad-supported service. For example, a Netflix user who is a heavy Tubi user. The advertiser can then target that user on a service with ads. It’s worth noting that the services advertisers use to find Netflix and Disney+ users aren’t just other OTT platforms.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off.

  • Report
     | 
    MAY 21, 2021

    Traditional Pay TV: A multichannel video programming service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, etc.) and virtual multichannel video programming distributors (e.g., Sling TV, YouTube TV, etc.).

  • Report
     | 
    MAY 28, 2020

    Viewers are also spending more time with digital video. In 2020, US adults will watch 2 hours, 1 minute of digital video per day, a 19 minute increase from last year. Unlike TV, time spent with digital video will continue to increase after the pandemic. By 2022, US viewers will spend 2 hours, 10 minutes per day on digital video.

  • Report
     | 
    OCT 15, 2019

    Moreover, the number of digital video viewers worldwide is rising steadily. eMarketer estimates that 2.63 billion individuals will watch streaming or downloaded video at least once per month this year; by 2022, that number will approach 3.04 billion. In turn, that will push digital video ad budgets higher. Net digital ad revenues for YouTube alone are expected to pass $15 billion in 2021.

  • Video
     | 
    SEP 30, 2019

    YouTube viewer penetration in Mexico is 46.3%—where nearly half of the population will watch video via YouTube’s app or website at least once per month. We expect there to be 58.3 million YouTube viewers in Mexico this year, with that number rising to 64.5 million by the end of our forecast in 2023. Q: How important is the hardware consideration when it comes to digital video consumption?

  • Report
     | 
    OCT 15, 2019

    It’s possible that TV channels’ on-demand services are satisfying most of the demand for time-shifted viewing, and platforms such as YouTube are catering to the desire for short-form video. In South Korea, digital audio also isn’t as widespread as one might think. A little more than half (52.6%) of internet users had streamed music or other audio content in the prior month.

  • Report
     | 
    OCT 15, 2019

    And spending time on social platforms seemed to be a popular activity, taking up an average of 3:03 per day. This included use of YouTube, which GlobalWebIndex categorizes as a social network.

  • Report
     | 
    NOV 10, 2020

    For the first time, we broke out CTV ad revenues for YouTube, Roku, and Hulu. On a gross basis, YouTube will be the largest US CTV ad seller this year with $2.89 billion in gross CTV ad revenues. On a net basis, YouTube will make $1.50 billion in CTV ad revenues in 2020. (The gap between our gross and net ad revenue estimates for YouTube reflect YouTube’s content acquisition costs.

  • Chart
     | 
    DEC 4, 2020
  • Report
     | 
    SEP 19, 2019

    But having a paid subscription allows OTT services to offer users the ability to skip or watch shorter versions of ads, rather than being forced to watch a string of pre-scroll ads, which can last 2 minutes or more. We expect total subscription OTT video users in China will reach 371.6 million this year and will reach 721.8 million in 2023.

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