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  • Video
     | 
    AUG 2, 2019

    While YouTube and Facebook still account for 60% to 70% of total online video consumption in India—YouTube being the largest with 225 million subscribers as of 2018—the advertising revenues on OTT are expected to increase over the next five years.

  • Report
     | 
    JUL 16, 2020

    The second is that mobile also had to compete with CTV, which saw steep increases in viewing. “We've definitely seen growth in CTV video as a format,” Tremor Video’s Rayes said. YouTube is indicative of the strong growth in in-stream advertising even against the current of a negative ad economy. We expect YouTube’s net mobile ad revenues to increase 16.8% to $1.88 billion.

  • Report
     | 
    OCT 21, 2021

    Smart TVs are gaining ground as high-quality in-home viewing becomes a must-have. In all but a handful of countries, smart TV ownership rose by several percentage points YoY. In many cases, that lifted penetration above 50% for the first time. Japan was the most striking outlier; just 9.0% of internet users there owned a smart TV this year.

  • Report
     | 
    OCT 21, 2021

    As of H1 2021, nearly 97% of Indonesia’s internet users had streamed video content of some kind in the prior month, whether via free services like YouTube or paid-for sites. Online TV and video content occupied an average 1:07 per day.

  • Report
     | 
    OCT 21, 2021

    It’s worth noting that GWI included the hugely popular YouTube in its video category for the first time this year, and that likely boosted consumption figures. However, that’s probably not the sole reason for the steep increase in video usage. Males, younger adults (ages 16 to 34), and the affluent were the leading consumers of digital video.

  • Report
     | 
    OCT 15, 2020

    Of course, YouTube accounts for a sizable share of video consumption. GlobalWebIndex includes YouTube in its list of social network destinations, which tends to increase the reach of social networking, as well as time spent with the medium.

  • Report
     | 
    OCT 21, 2021

    Another factor may be that GWI added YouTube to its list of services for the first time in 2021. That said, video streaming occupied just 1:14 per day, on average—about an hour less than broadcast TV. By contrast, the digital audio audience posted little change in numbers this year.

  • Report
     | 
    JAN 11, 2022

    That share has gradually decreased since 2017 and will continue to trend down as channels like connected TV (CTV) take bigger shares of the total US digital video ad market. However, social media will remain a substantial part of digital video advertising overall.

  • Report
     | 
    OCT 15, 2020

    This may partly be because GlobalWebIndex includes YouTube in the category of social media. While digital behaviors are on the rise, takeup of many digital devices is lackluster, not least because financial and other pressures weigh on many consumers. Italy’s economy remains in deep trouble.

  • Report
     | 
    OCT 15, 2019

    Note that GlobalWebIndex includes YouTube in its list of social network destinations; this tends to increase both reach and time spent of the social category overall. About 30% of respondents owned a smart TV in H1 2019. But most were using more traditional means to access TV programs.

  • Report
     | 
    OCT 21, 2021

    (In a change from previous surveys, GWI now includes YouTube in its video streaming category, which tends to increase the response rates for this metric.). Between Q1 2020 and Q1 2021, usage of subscription VOD (SVOD) services like Netflix and Disney+ rose from 76.2% to 81.1%.

  • Article
     | 
    JAN 22, 2021

    *Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.

  • Report
     | 
    MAY 14, 2020

    It includes both linear and video-on-demand (VOD) delivered in this way, but excludes connected TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads. Advanced TV: Television paired with technology that allows for new features, components or uses.

  • Chart
     | 
    JAN 8, 2021
  • Report
     | 
    OCT 21, 2021

    For the first time, GWI included YouTube in its video category, so any respondent streaming from that wildly popular site was included in this metric. However, time spent each day with online TV and streaming options was actually lower than in 2020, at 1:10. Social networking and messaging were the only activities to rival smartphone ownership by reach.

  • Report
     | 
    NOV 13, 2020

    The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

  • Report
     | 
    OCT 21, 2021

    As in 2019 and 2020, about 31% of respondents had a smart TV. In lower-income homes, penetration was closer to 22%, but in more affluent households, ownership was 44.9%. As these figures suggest, many advanced digital devices still have little market presence in Russia, and adoption is slow.

  • Report
     | 
    OCT 15, 2019

    This may be, in part, because GlobalWebIndex includes YouTube in the category of social media, and YouTube attracts enormous audiences in Italy, as in most countries. Digital device usage remains conservative, in part due to Italy’s struggling economy.

  • Report
     | 
    DEC 3, 2021

    In addition, TikTok content is starting to become available on connected TV (CTV) devices, such as the Amazon Fire TV in the US and Canada. That’s another indication that the appeal of TikTok isn’t the brevity of the videos, but the music, the catchy editing tools, and the incredible virality of the content. It’s already happening in China—where short videos first took hold.

  • Report
     | 
    OCT 15, 2020

    While PCs and tablets seem to be losing favor, smart TVs too may be nearing their peak. Some 24.7% of respondents owned a smart TV in H1 2020. That said, web-enabled TVs were more popular among females than males, and ownership was especially high among internet users in high-income households (36.9%). Many other advanced devices are also struggling to win friends.

  • Report
     | 
    DEC 11, 2019

    While some of the largest OTT providers, such as Netflix and Hulu, come with a pre-installed presence on CTV, most need new ways to find a place on CTV home screens. There are a few ways to do this that should become more prominent in 2020.

  • Report
     | 
    OCT 21, 2021

    The share of smart TV owners passed the halfway mark this year, reaching 51.9%. Penetration remained highest in more affluent households (58.6%) and also above average in the 35-to-64 age bracket.

  • Report
     | 
    OCT 15, 2020

    The share of internet users who owned a smart TV climbed only marginally, from 43.3% in H1 2019 to 44.9% in H1 2020. However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 21, 2021

    Also relevant is that YouTube was included in the survey’s video category for the first time this year; that can only have boosted overall penetration. Respondents estimated that they spent 55 minutes per day on average streaming TV and other video content.

  • Report
     | 
    OCT 21, 2021

    This may be partly because GWI now counts YouTube among the video-on-demand (VOD) services it asks respondents about. But the general surge in home entertainment during pandemic lockdowns was also a factor here; significant restrictions were in force in Belgium between March and May 2020, as well as during the first four months of 2021, easing only in May 2021.