Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.

Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

Marketing worldwide spend will climb 7.2% to $1.376 trillion. More on this: Though all forms of advertising including traditional media are making gains, the comeback was driven primarily by increases in digital and alternative ad spending.

Wally is an advocate for life insurance and a champion of data-driven marketing. He has been recognized for leading award-winning digital transformation efforts and cultivating long-term marketing technology and insurance tech partnerships.

As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights

Note: Our display estimates include both rich media and video. Logan’s display estimates include full-screen banner, native ads, overlay, postitial, standard ads, and sticker ads; its video figures encompass discovery, pre-roll, sticky theatre, vertical video, video expandable, video interstitial, and video menu.

As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

Through customer experience and community focus, M&T Bank is growing more than just its business. Watch Industry Voices: Spotlight on Financial Services with M&T Bank’s Francesco Lagutaine, chief marketing, communications and digital officer, to hear how M&T Bank is succeeding by combining large-bank advancements with small-bank values.

Greg Shelly is vice president, enterprise digital marketing at Canadian Tire. Greg is responsible for all digital marketing efforts across the entire corporation. Greg’s background spans business insight and analytics with a strong focus on digital and ecommerce, providing solutions for brands such as Dell and McDonald’s. Tamara Gruzbarg is vice president, strategic services at ActionIQ.

Ted has 20 years of experience in engineering, architecture, digital marketing, social, software as a service (SaaS), telephony, IT service management, lean IT, and automated quality assurance technologies.

Wayne is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO and SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

Publishers said they’re also exploring episodic video series or livestreaming video for Instagram or YouTube as part of their affiliate-driven omnichannel strategies. Though most were still in early stages of active discussion, development, or experimentation, they said video is an important growth focus.