With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.

YouTube’s revelation comes at a time when digital video ad budgets are growing and increasingly getting linked to TV campaigns. In an October 2019 survey conducted by video ad server FreeWheel, 78% of US marketers said they used digital video to add reach to their linear TV campaigns. No other tactic was as popular. Subscriptions.

For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.

eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.

A massive and growing audience is unreachable with standard video ads, which bolsters other avenues for awareness campaigns such as outstream video and digital outdoor ads. Of course, there is room for both monetization strategies; digital video ad spending is growing, and Disney-controlled Hulu monetizes through ads. Still, most time spent streaming happens devoid of advertising.

“AR is early, and there is a lot of growth opportunity,” said Stephen Upstone, founder and CEO of video advertising and optimization platform LoopMe. Lastly, visual search lets users identify items or places with their camera and offers information or links. In October, Google stated that its visual search tool, Lens, could identify 15 billion objects, up from 1 billion two years ago.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom discusses how the coronavirus pandemic is affecting eMarketer’s video ad spending forecasts, including predictions on digital video viewing habits heading into Q2.

Digital won’t be able to make up for the shortfall in ad spend in the UK's traditional channels, but it will register a small increase this year.

Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.

Despite the economic downturn brought on by the coronavirus pandemic, we estimate that US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% vs. H1 2019.

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.

In the latest episode of "Behind the Numbers," we hear from eMarketer's digital video expert, Paul Verna, who recently interviewed industry experts and practitioners to find out what’s working in digital video advertising. He shares their wisdom of navigating the challenges of creating a successful video ad campaign.

We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.

In today's episode of "Behind the Numbers," we're talking about out-stream video ads that might not get viewed. How concerned should advertisers be?

In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen delves into our numbers for digital video ad spending. Watch now.

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.