A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.
“Quebec's about five years behind what's happening in the US, and it's about two to three years behind what's happening in the rest of Canada,” said Brad Muncs, CEO of Symetris, a Montreal-based digital consultant. “It's easy to identify trends coming up in a year or two since we can forecast based on something that’s getting traction in the US or Toronto or Vancouver.”. The Digital Landscape.