Consumer spending also reached all-time highs this past holiday season, signaling the market’s readiness for a return to normal. US holiday shoppers were unfazed by supply chain issues and spent a record $204.5 billion online, per Adobe.

Apple closes three stores, adding to concerns about retail disruption: The temporary closures raise new questions about how the pandemic might affect holiday sales—but could click and collect benefit?

Buy now, pay later gains popularity—and new providers—as customers resume in-store shopping this holiday season.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.