In this report, Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. We look at how ad spending is growing on ad-supported streaming platforms, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend.
By 2022, US viewers will spend 2 hours, 10 minutes per day on digital video. Most of these gains will come from connected devices like connected TVs and game consoles. For the first time, more than half of US consumers’ digital video time will be spent with subscription over-the-top (OTT) services this year.