We expect more mobile AR, remote gaming and interactive video to come, as publishers can take advantage of cloud computing, low latency and higher throughput rates to deliver new forms of media and advertising. Although 2019 was the symbolic beginning of the 5G era, 2020 will have the first stirrings of the 5G services and media revolution.

Some markets, such as France and the UK, saw more than a 30% increase, he said. He didn’t provide data on time spent in the US, however. According to mobile app tracker App Annie, there was 54% growth in average time spent on Snapchat per user in South Korea from March 1–14, 2020, compared with Q4 2019. Italy saw a 36% increase, and Japan was up 23%.

On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch analyze Netflix's Q4 performance and talk about why Section 230 might get revoked, new UK child privacy rules, the fate of IGTV, the coldest temperature ever recorded and more.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.

We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.

Adults in the US will spend a daily average of more than 13 hours with media in 2021, with nearly 8 hours of that time going to digital media, specifically. In the European countries we forecast, the average will exceed 10 hours, while Asia-Pacific markets like China, India, and Japan will see significantly less media usage. More like this:. Report: Time Spent with Media Overview 2021.

Nearly two-thirds (62%) of consumers from Australia, Canada, France, Germany, the UK, and the US said they were more likely to buy a product if they were able to view customer photos and videos, according to a December 2020 survey from Bazaarvoice conducted by Savanta.

Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

PQ Media. Qualtrics.

For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.